Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty
JANUARY 28, 2020
Here are five practices to help you safeguard customer data and build customer trust and loyalty. The increasing cybercrime and data breach cases along with unscrupulous data practices have jeopardized valuable customer information and started to erode customer trust and loyalty. The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers.