Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Click here to download!

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Metadata

DECEMBER 8, 2021

Be careful when answering this one—in many ways, we’ve been brainwashed by traditional ABM vendors when it comes to measuring the success of ABM campaigns. Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Read More: How to Build a Demand Model Any CMO Would Respect.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

JULY 31, 2017

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. One Forrester analyst claims that publishers who remove middlemen can increase CPM from $1 to $5.

Advertising Agencies 57

Advertising Agencies Advertisements Advertising Peer-to-peer 57