Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Here are some more reasons you should care about marketing analytics: It provides tangible data around paid marketing initiatives — CPC, CPL, ROI, and brand lift. marketing attribution ). Click here to download!

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Yaniv Masjedi — Our phenomenal CMO at Nextiva. In this case, DA doesn’t really matter.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Single Grain

AUGUST 17, 2021

The vice president (VP) of marketing is a director-level marketing expert who directly reports to the president, director of marketing , chief marketing officer ( CMO ), or the chief executive officer (CEO) of the company. VP of Marketing vs. CMO vs. Marketing Director. What Is a VP of Marketing? What Makes a Good VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Metadata

DECEMBER 8, 2021

Be careful when answering this one—in many ways, we’ve been brainwashed by traditional ABM vendors when it comes to measuring the success of ABM campaigns. Quantitative metrics for ad engagement: Click-through rate (CTR), cost per thousand (CPM), and cost per click (CPC). Read More: How to Build a Demand Model Any CMO Would Respect.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Single Grain

AUGUST 18, 2023

Not only that, but CPC was up by 168%. Strategy We realized the rising CPC was directly affecting Simon Pearce’s ROAS. By manually bidding on keywords and watching spend, we decreased his CPC by 60% and improved their ROAS by 135%. Results By using Performance Max, we achieved a lower CPA and CPC, down 51.3%

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98