CMO Salary Data Suggests Declining CMO Influence?
Marketing Insider Group
JULY 28, 2020
What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. It’s evolving, and so must the role of the CMO. So, of course, they are spending less on traditional advertising channels.
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