Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Cold Calling 131

NetLine

JUNE 22, 2023

Improved conversion rates from higher-quality data Accurate, timely, and context-rich data leads to greater success with marketing-generated contacts and accounts. A majority of B2B buyers say that a vendor’s content had a significant impact in ultimately choosing that vendor. But not any content or messaging will do.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. For Scott Broomfield, Xactly’s CMO, predictive intelligence is marketing automation 2.0.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

Porch Group Media

MAY 17, 2022

Solution: The metrics marketers need to measure on will vary according to campaign goals, but some common metrics may include cost per acquisition (CPA), customer lifetime value (CLV) , conversion rate, or return on ad spend (ROAS). V12 provides pre-move insights 35% faster than other vendors on the market.

First-Mover Advantage 52

First-Mover Advantage Cost per Acquisition Allocation Work Management 52

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Allocadia

APRIL 8, 2019

According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Performance is measured through marketing qualified leads, sales qualified leads, sales accepted leads, and the conversion rate at each threshold. Manage with a CMO in mind. View the video recording.

Planning 40

Planning Budget Programs Marketing Budget Creation Webinar Metrics 40

Allocadia

DECEMBER 22, 2017

You may be familiar with “the CFO Interrogation” where Finance asks questions like: • How much are you spending on this vendor? Examples include number and value of sourced opportunities, pipeline value, deal velocity and conversion rates. • How much are you spending on trade shows?

Marketing Budget 56

Marketing Budget Marketing Budget Creation Budget Programs Work Management 56

Allocadia

APRIL 16, 2019

You may be familiar with “the CFO Interrogation” where Finance asks questions like: How much are you spending on this vendor? Examples include number and value of sourced opportunities, pipeline value, deal velocity and conversion rates. How much are you spending on trade shows? What did we get for this spend?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Work Management 40

SugarCRM

MARCH 15, 2013

Said CMO, Kevin Miller; “Our integration with Microsoft Dynamics CRM is truly unique. While there are vendors in the space that add an iFrame link to view some marketing analytics and others that embed email capabilities into Dynamics, SalesFUSION brings the true power of marketing automation at fullest, natively, into Dynamics.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

ViewPoint

MARCH 6, 2012

With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. In the process it increased conversion rates by 136%. Joe Pulizzi, co-author of Get Content. Get Customers. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

6sense

MAY 19, 2016

A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! In addition to Amanda, the panel featured Engagio CEO Jon Miller , Triblio CMO Jason Jue and Heinz Marketing president Matt Heinz.

Account Based Marketing 48

Account Based Marketing Buying Cycle ABM Ideal Customer Profiles 48

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” Vague promises of higher conversion rates are not going to get me to reply.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” Vague promises of higher conversion rates are not going to get me to reply.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” Vague promises of higher conversion rates are not going to get me to reply.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

LeanData

SEPTEMBER 10, 2015

In fact, I respond to probably no more than 2 percent of the dozens and dozens of emails I receive from vendors each week. For instance, here are how some recent emails have been addressed to me: “Hi, Marketing,” “Hi: CMO,” “Hi, First Name Here.” Vague promises of higher conversion rates are not going to get me to reply.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel Trade Show Vendors 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World. March 1 – 3, San Diego, CA. Marketing Festival Prague.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

ClickZ

MARCH 27, 2020

Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Isaacson’s seen the role of the CMO changing over the past few years, with CMO skillsets requiring technology, data, and marketing knowledge in addition to being able to champion the brand’s story.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Aberdeen

FEBRUARY 7, 2019

Yellowfin BI, a business intelligence and analytics vendor, competes against big names in their space, such as Microsoft, SAP, and IBM. Organizational challenges. Mann said an easily overlooked consideration for today’s BDR role is the number of leads a rep can actually process.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Aberdeen

OCTOBER 10, 2017

This is annoying, for sure, but it also reveals a technological breakdown on the part of the vendor. To give one simple example of this, consider the case of opening up a customer support ticket and then, before the issue has been resolved, receiving an email from a sales rep looking to upsell you. It can improve lead scoring.

Marketing AI 65

Marketing AI Enterprise Management Marketing Management Paid Search Agency 65

Hubspot

MARCH 12, 2014

The CMO Opportunity. Lead nurturing is a huge opportunity for CMOs. In addition to continuing to collect lead intel through site conversions, you can collect external data on your leads --.things things like employee count, technology vendors, website traffic, hiring patterns, advertising spend, spam detection, etc.

Lead Ranking 28

Lead Ranking Lead Scoring Lead Nurturing Blast Campaigns 28

ANNUITAS

MARCH 26, 2020

According to a Demand Gen Report , this was echoed by a recent CMO Council report that found: Just 12% of marketers believe their content marketing programs target the right audiences with relevant and persuasive content. It’s periodic, short-term, outbound oriented, and vendor pushed. That’s a lot of wasted investment.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Demand Generation 162

Heinz Marketing

OCTOBER 11, 2021

” My guest is Scott Horn , CMO at several SaaS companies. Scott is a multiple time CMO, CRO, has worn many hats. I have found one person who is a good friend of mine, who actually believes that they’ve made paid search work, but I will describe the conditions required and he had a technology vendor recommendation as well.

Paid Search Agency 103

Paid Search Agency Top of Funnel B2B Thought Leadership Ideal Customer Profiles 103

Heinz Marketing

MARCH 6, 2023

He is the Commercial Excellence Practice Leader, longtime CMO, from a number of different roles in companies. When the B2B buyer is ready to buy, they have in their mind a list of vendors that they put down on that Day One list. They’ll sometimes add one or two vendors to that list through that procurement process.

Top of Funnel 100

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

B2B Marketing Exchange

NOVEMBER 15, 2023

Through strategic content development, segmentation with data vendors like ZoomInfo and the utilization of Salesforce Marketing Cloud for hyper-targeting, the bank achieved significant success, generating over 50% of law firm lending clients through digital marketing initiatives within two years of implementation and earning recognition as the No.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Martech

APRIL 27, 2022

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Click here to download!

Marketing Attribution 129

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 129

Metadata

AUGUST 3, 2021

Marketers aren’t just competing with other vendors’ products – they’re competing for their buyers’ attention. We chose that path on purpose because, as our CMO, Udi Ledergor says, “different is better than better.”. Without a standout brand, you become “just another vendor.” People who have ACTUALLY done this stuff before.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Webbiquity

FEBRUARY 10, 2015

31% included conversion rate optimization. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. 21 Social Media Statistics. 54% of B2B marketers said they have generated leads from social media. (

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

PureB2B

MAY 30, 2022

Research from ITSMA found that nearly all B2B vendors using ABM say that it delivered higher ROI than other marketing initiatives. In fact, 91% of companies using ABM have a higher close rate on their key accounts than their usual conversion rates. You'll waste thousands on testing without generating results.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

Research from ITSMA found that nearly all B2B vendors using ABM say that it delivered higher ROI than other marketing initiatives. In fact, 91% of companies using ABM have a higher close rate on their key accounts than their usual conversion rates. Benefit 1: Increased ROI of Marketing.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

Directive Agency

JULY 7, 2022

Conversion Rate. Using an incentive: Think of trade shows: very crowded, tons of booths, and all the vendors want people showing up to theirs. The incentive is your chance to break through the noise and get your foot in the door to start these meaningful conversations. What it is. Levers to Pull to Improve .

Paid Search Agency 52

Paid Search Agency Ads Optimization Click Rate 52

Convert

MAY 10, 2022

You want a theme that has the internal mechanics to give you high conversion rates. Theme vendors migrate their theme templates from Liquid to JSON for these features to work. Adeel Khan , SEO and Conversion Rate Optimizer at Super Saver Mama. Marc Bromhall , CMO at Surf Gear Lab. Not only that. Ease of Use.

eCommerce 52

eCommerce Best Practices Click Rate Paid Search Agency 52

Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. She is the CMO at InsideView. Is that right? Tracy: Yes. I am, Matt.

Sales Management 62

Sales Management Top of Funnel Marketing Automation Services InsideView 62

Buzz Marketing for Technology

NOVEMBER 14, 2012

Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. And thanks to vendor hype and overpromise, just mention the word “personalization,” and most have learned to greet it with a healthy dose of skepticism. It makes sense.

Personalization 100

Personalization Advertising Agencies Terms and Conditions Paid Search Agency 100

Heinz Marketing

MAY 13, 2019

We were thrilled this last time to talk to Karen Steele , CMO at LeanData Inc. But another one that came together for me is the number of respondents that indicated an increase in sales conversion rates as a result of Revenue Operations. She’s the CMO, Chief Marketing Officer of LeanData.

Top of Funnel 49

Top of Funnel B2B Thought Leadership B2B Sales Digital Marketing Funnels 49

Contently

MARCH 14, 2017

Last year, CMO turnover reached its highest point since Russell Reynolds began tracking the data in 2012. And martech vendors aren’t exactly taking steps to clear up the confusion. Epstein told me that after one company used Sentient to test 380,000 form designs, its lead form conversion rate increased by 45 percent.

Marketing AI 139

Marketing AI Marketing Automation Services Lead Scoring Lead Ranking 139

The ABM Agency

MARCH 28, 2023

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. Optimization then allows you to fine tune your approach going forward based on which elements have resonated best with customers so far.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52