Pearl Digital Marketing

SEPTEMBER 13, 2019

These for-hire experts include fractional chief marketing officers (CMOs), chief financial officers (CFOs), vice-presidents for human resources, and chief information officers (CIOs). What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements.

CMO 75

CMO Enterprise Management Work Management Marketing Management 75

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. It is led by the CMO. Wrong tool selection.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. This affects marketing automation vendors too, since they sell to both sides. The CMO Council generously shared the detailed data with me.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

KoMarketing Associates

DECEMBER 6, 2017

Approximately 39 percent use search engines, while 34 percent consult vendor websites. The “Customer in Context” report from the CMO Council discovered that 47 percent of customers engage with businesses across several platforms. Marketers and the Omnichannel Customer Experience.

Customer Surveys 180

Customer Surveys B2B CMO Vendors 180

Aberdeen

DECEMBER 7, 2017

For example, they hire consulting firms to come in, take a look at their operations, and make recommendations about processes they need to implement, people they need to hire, and technology they need to purchase in order to make it all work. But, consultants are expensive. They turn to their vendors for assistance. Indeed, 52.8%

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. You won’t win by trying to defend it all.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Martech

NOVEMBER 22, 2022

Department of Defense (DoD) to evaluate its vendors’ ability to deliver on software development projects effectively. More recently, martech vendors (and consulting firms) have embraced and invented various self-serving maturity models to help them sell more software and services. It’s the hole, not the drill.

Work Management 115

Work Management Marketing Management Planning Vendors 115

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! How much training will we need? Training is essential.

Digital Asset Management 102

Digital Asset Management Enterprise Management Work Management Marketing Management 102

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. The answers will help your organization choose a vendor that can help you meet your goals. Click here to download! Who will use the platform?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Content Standard

JULY 14, 2021

Does the partner offer strategy and consultation, content creation, or both? If your organization already has a CMO or other decision-makers capable of shaping a content marketing strategy, you may only seek out content creation services. Brand safety is an important consideration when choosing any vendor.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

Martech

AUGUST 19, 2022

It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. Inadequate vendor/product due diligence. The CMO and CTO didn’t have much in common a decade ago. Martech debt can be caused by: Lack of requirements and resources. Poor leadership.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Marketing Budget 107

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. For example, Prohaska Consulting featured speakers like CRO Brian Norris of E.W. Scripps speaking to new research on the Rebranding of News. Marketers should “play” in order to create magic around engagement.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. Prioritize education.

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Sword and the Script | B2B

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. A CMO will have 2-3 groups of SDRs turnover given the average CMO tenure.

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon. Optimizely recognizes this. Full platform versus à la carte.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Hinge Marketing

NOVEMBER 30, 2021

Consulting (42%). CMO/VP of Marketing (26%). Consultant (8%). While it’s true that third-party vendors come with higher price tags, they also come with much higher rates of success. These vendors can reduce operational burdens, labor costs, and the risk of hiring and training new staff. Accounting (12%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Stevens & Tate

MARCH 2, 2020

B2B buyers consume an average of 13 content pieces before deciding on a vendor. It also shows how critical the vendor website is in the buying process. The survey included a relatively small pool of CMO consultants. We know that content is incredibly important for ranking in search. It’s also critical for sales support.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Martech

JULY 29, 2022

One quick fix is to throw money at the problem, basically spending more on air cargo and shipping, explained Matt Garfield is a Managing Director in FTI Consulting’s retail and consumer products practice (FTI is a global business advisory firm). That can still leave vendors waiting for the goods to arrive while staring at empty shelves.

Work Management 85

Work Management Marketing Management Merchandising Peer-to-peer 85

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. Michael McNeal , National Marketing Operations Lead, Centric Consulting. What does marketing operations do?

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Customer Experience Matrix

NOVEMBER 15, 2011

About half of buyers consider only one system , I’m told by various vendors. This and the following figures come from the CMO Council study “Driving Revenue Through Customer Relevance”, which I analyzed in detail last year). The real problem is comparing this figure and the previous 66% to… 25% of buyers consult with in-house IT.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation RFP Automation 120

Martech

FEBRUARY 27, 2024

New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms.

Enterprise Management 102

Enterprise Management Marketing Management Vendors Marketing AI 102

Launch Marketing

AUGUST 23, 2023

What key elements should a VP of Marketing job description contain to attract top-tier candidates? Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Strategic-IC

FEBRUARY 18, 2022

It requires more consideration and consulting services to purchase, integrate, and deploy. Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. AI, Cloud, Machine Learning, Customer Experience Analytics, etc. Purchasers need help. They need help with these advances.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. Be wary of vendors offering SEO services for just a couple hundred dollars. The smart professional services CMO should always be up to date on these changes and adjusting their firm’s strategy accordingly.

CMO 48

CMO SEO Service Mobile Marketing 48

Sprout Social

FEBRUARY 27, 2023

Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Sometimes life moves fast and you don’t stop and smell the roses. Make a long-term relationship.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. B2B buyers are exploring a number of different channels when conducting vendor. Content Marketing. source ). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

B2B Marketing Traction

FEBRUARY 14, 2011

Even if we are experienced, we’d like to believe that when our SEO vendor says they use best practices, they really do. I heard firsthand about black hat SEO tactics in 2002, at Confab , the conference for consultants by consultants. I attended a presentation in which a consultant told his SEO horror story.

PageRank 100

PageRank Guidelines SEM Vendors 100

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. I think that number one, outbound works because it’s taking a very specific targeted approach to having a vendor solution provider services based company that wants to land a specific logo or specific logos going forward.

Top of Funnel 127

Top of Funnel Work Management Marketing Management Cold Calling 127

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Golden Spiral

JANUARY 22, 2021

Further, as a B2B tech marketing executive, make sure you’re consulting with your team on the front lines. Even if you consider yourself to be a plugged-in and up-to-date CMO, those who are laser-focused on individual disciplines are going to have different perspectives than those with a 30,000-foot view.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Convince & Convert

SEPTEMBER 4, 2015

Agency leaders will tell you that it’s rarely the CMO that holds back a successful marketing campaign. When you ask a vendor this question, it opens the door for them to tell you about something they think is important but, for some reason, have not had the opportunity to discuss with you. How Are My People Doing?

Paid Search Agency 163

Paid Search Agency Advertising Agencies Ad Agencies Work Management 163