KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. How do B2B marketers build trust in today’s digital marketing environment?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

JULY 28, 2021

And at MarTech, our editors, researchers and conference panelists are digging in so that we provide the coverage you need to make that decision. There was little consolidation in the space, with independent start-ups outperforming the bigger vendors, and almost two dozen of them dominate the market today. ” Read more here. “The

Enterprise Management 110

Enterprise Management Marketing Management Advertising Agencies Demand Generation 110

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. See the full presentation from our MarTech conference here (free registration required).

Top of Funnel 110

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 110

Aberdeen

DECEMBER 7, 2017

They turn to their vendors for assistance. When we asked survey respondents if they would be more likely to work with a vendor who questioned their way of doing business by, for example, highlighting an organizational pain point or weakness they weren’t aware of, 65% replied, “Yes.”. Vendors Are a Window. So, what do buyers do?

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Martech

JULY 23, 2021

I have been to countless vendor conferences,” I told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. Adam New-Waterson has a CMO role (at Stack Moxie) but he speaks from an operations perspective. “We Lake Lanier Islands: Location for Summer Camp.

Order 116

Order Marketing Automation Services CMO Marketo 116

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. The Boundless Digital Invention vision outlined at Optimizely’s conference might seem like something nice to aim at one day. A full re-platforming on the Optimizely DXP left it accessible and optimized, said CMO Kevin Bobowski.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Digital Experience Platform 89

Martech

JULY 30, 2021

This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It As author Nassim Nicholas Taleb would have it , there’s “skin in the game.”. Read more here. Website refresh? Now is the time.

Advertising Agencies 111

Advertising Agencies Work Management Paid Search Agency Marketing Management 111

Webbiquity

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Will there be speakers I can really learn from at this conference?

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. Pfizer CMO Drew Panayiotou speaking to offsite audience at Brand Innovators Fusing Tech Innovation and Marketing Insights Continuing from what David tee’d up, Jeff pointed out that “CES is a microcosm of the global economy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Workshops are October 4th with the main conference happening October 5th and 6th.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Earlier this year, he launched The B2B Content Agency to provide clients with buyer research, message strategy and insight-lead sales narratives.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Ranking 206

ClickZ

AUGUST 12, 2019

Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. To learn more about the point of view of customer experience from the contact center, we talked with Rebecca Martin , CMO at Calabrio. experiences. .

Enterprise Management 45

Enterprise Management CMO Contacts Marketing Automation Services 45

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

chiefmartech

DECEMBER 7, 2018

Feel free to sing along… On the twelfth day of martech, my CMO gave to me… Twelve sprints a’sprinting. Seven (thousand) vendors calling. Two MarTech conferences ( San Jose & Boston ). Get a super early discount on the MarTech conference in San Jose, April 3-5. Eleven habits worth learning.

Marketing Management 74

Marketing Management Conference CMO Vendors 74

chiefmartech

JULY 1, 2019

” The MarTech conference recently updated its tagline to that phrase, evolving beyond our original motto, “ Marketing. ” It’s not that the conference itself changed. Over that time, the landscape of marketing technology has grown from around 1,000 vendors to over 7,000. “Martech is marketing.”

Marketing Management 90

Marketing Management Paid Search Agency Conference CMO 90

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But B2B vendors have moved more sales online as well.

CMO 205

CMO Gartner Budget Programs Spending 205

Sword and the Script | B2B

JUNE 27, 2023

This followed events where marketing spent a boatload of budget to exhibit at a conference, scanned hundreds of badges, and two weeks later many of these “leads” hadn’t even been touched once. Perhaps there should be certain criteria that have been met before conference badges are scanned. The average prospect requires 11.3

Statistics 54

Statistics Ideal Customer Profiles B2B Marketing B2B 54

Martech

JULY 22, 2021

This is on my mind after spending a couple of days last week in a conference room with some twenty or so other people, all un-masked, all vaccinated (and in my judgment, for what it’s worth, trustworthy people). Former Salesforce CMO Buscemi joins Clari Board. It seemed fine at the time. And then the news takes a turn for the worst.

Resource Management 108

Resource Management Enterprise Management Marketing Management Ad Exchange 108

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Digital Asset Management 100

Digital Asset Management Enterprise Management CMS Development Work Management 100

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. The CMO Survey ). B2B product marketing budgets are expected to increase on average 3.1% billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

ViewPoint

JUNE 6, 2013

Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

chiefmartech

JANUARY 16, 2018

Holly Rollo , the CMO of RSA , will share important recommendations on dealing with The 6th Big Disruption to Marketing: Privacy & Security — especially with data hacking on the rise and the GDPR going into effect. MarTech is the world’s leading vendor-agnostic conference on the dynamics of marketing technology management.

Marketing AI 52

Marketing AI Work Management Marketing Management Lock-In 52

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Ranking Lead Scoring CMO 82

6sense

NOVEMBER 9, 2021

If you want to know what CMOs think of events, what they need, what they won’t stand for anymore – highlights from last Friday’s CMO Coffee Talk discussion follow: Selling sponsorships will require a lot more value to the buyers to justify investment… and CFO scrutiny will be bigger factors with approvals.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

6sense

AUGUST 28, 2021

And in CMO Coffee Talk , a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Kaon

JANUARY 8, 2016

Neither of them spoke for at least 30 seconds, and then the CMO asked: “Is that why sales declined this last year?” And we know that the customer is actively progressing through the vast majority of the purchasing cycle (or customer journey) without the vendors. Just stop doing that. ” Silence all around.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

Martech

MARCH 14, 2022

I’m willing to take the hit and risk a few expensive meals, extravagant conferences, and yet another logo-embossed 1GB thumb drive, notebook, plastic water bottle, or bamboo cutting board. In many cases, martech vendors will provide this service or introduce you to a partner.

Work Management 127

Work Management Marketing Management Paid Search Agency Planning 127

nDash

AUGUST 6, 2019

We are in the midst of 2019, and a lot of great marketing and content creation conferences and workshops have already taken place. The MarTech Conference is for marketers looking to simplify their methods and create organization within their brand. MarTech — September 16-18 — Boston, MA.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- As a long-time B2BMX participant, Pedowitz will also be moderating a CMO panel. Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It I look forward to the conference each year because of its ‘Goldilocks’ size.

Case Study 54

Case Study Case Studies Studies Work Management 54

Walker Sands

AUGUST 1, 2022

Based on what you’ve said, it doesn’t seem like you need a CEO or a CMO source, but is that true? We’d want to talk to CMOs and SVPs of marketing at brands, and even at publishers, because they have something to sell. But salespeople and CMOs at tech vendors and publishers play a different role.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. It’s going to be the partnership between the vendor and the client. B2B customers will review you — not just consumers.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

ANNUITAS

FEBRUARY 24, 2015

At last week’s Content2Conversion Conference , the theme across many presentations, including mine, was aligning content to your buyer and engaging with them at a deeper level. Today’s sophisticated buyers have more options than ever before, more ways to access information and want to have relevant conversations with vendors.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

The Point

SEPTEMBER 9, 2014

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist. Today’s reality is a different world entirely.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100