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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. What’s more surprising is that this outdated philosophy continues to merit serious discussion amongst B2B marketers and opinion-makers.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

I would encourage everyone who has actual opinions to share them because that’s how an industry reflects on itself, not just trying to use our columns as a selling tool. Based on what you’ve said, it doesn’t seem like you need a CEO or a CMO source, but is that true? Do you meet them at conferences?

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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What you need to know from the Inc 5000

GreenRope

CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference! 9:00 am : Dell CMO, Karen Quintos, MC's the speaker series. magazine, about productivity and much more.

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference! 9:00 am : Dell CMO, Karen Quintos, MC's the speaker series. magazine, about productivity and much more.

Godaddy 40
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What you need to know from the Inc 5000

GreenRope

CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference! 9:00 am : Dell CMO, Karen Quintos, MC's the speaker series. magazine, about productivity and much more.

Godaddy 40
article thumbnail

What you need to know from the Inc 5000

GreenRope

CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference! 9:00 am : Dell CMO, Karen Quintos, MC's the speaker series. magazine, about productivity and much more.

Godaddy 40