Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
The Point
SEPTEMBER 9, 2014
On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. What’s more surprising is that this outdated philosophy continues to merit serious discussion amongst B2B marketers and opinion-makers.
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