The Customer
JANUARY 22, 2024
For me it was the “cat bouncer” – a way to lock your cat out of the house if it shows up with the gift of a mouse in mouth. CES is always a convergence of innovation, bringing together some of the brightest minds in technology from around the world. Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B.
Top Rank Marketing
AUGUST 14, 2023
Workshops are October 4th with the main conference happening October 5th and 6th. Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? Statista ). That’s right, TRILLION. It is creativity and data, human and technology.
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Sword and the Script | B2B
JUNE 27, 2023
This followed events where marketing spent a boatload of budget to exhibit at a conference, scanned hundreds of badges, and two weeks later many of these “leads” hadn’t even been touched once. Perhaps there should be certain criteria that have been met before conference badges are scanned. Most (69%) are U.S.-based
Webbiquity
JULY 27, 2021
According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant.
chiefmartech
JANUARY 16, 2018
Holly Rollo , the CMO of RSA , will share important recommendations on dealing with The 6th Big Disruption to Marketing: Privacy & Security — especially with data hacking on the rise and the GDPR going into effect. MarTech is the world’s leading vendor-agnostic conference on the dynamics of marketing technology management.
Televerde
FEBRUARY 19, 2018
If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. Speakers: Michelle Cirocco and Tracy Eiler, CMO, InsideView. That’s right. Your calendar isn’t lying to you. It’s February already.
chiefmartech
JUNE 12, 2017
As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. Now, in fairness, the definition of a “cloud service,” according to Netskope, is pretty broad. But in aggregate, marketers use a ton of them.
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