Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses.

CRM 85

CRM Work Management Marketing Management Marketing Automation Services 85

Smashmouth Marketing

NOVEMBER 20, 2013

Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Team - Nothing more rewarding than a CMO seeing their team enjoying the conference and learning new ideas and techniques. Come see what''s working. Inspiration - Deepak Chopra !

CMO 100

CMO Lead Gen Vendors Conference 100

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Heinz Marketing

SEPTEMBER 26, 2019

It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions. This week I’m excited to feature Jeff Perkins , CMO at ParkMobile. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Super smart.

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May. An illustration of GDS Digital Summit format.

Paid Search Agency 263

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 263

Valasys

AUGUST 28, 2019

The importance of Event marketing is reflected in the following quotation by Walt Disney: “Whatever you do, do it well. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Martech

DECEMBER 8, 2021

Good morning, Marketers, and are one-on-one meetings back? I wrote yesterday about the palpable trepidation surrounding Salesforce’s brave attempt to hold a one-day conference at New York’s Javits Center this week (at time of writing, it’s still scheduled). This week I’m meeting with a noted CMO at her Manhattan office.

CMO 86

CMO Conference Internet Marketing Work Management 86

FMG Suite

SEPTEMBER 29, 2021

This is Riskalyze’s annual conference, and financial advisors are given the unique opportunity to meet in a beautiful location while learning about new tools and ideas from some of the top thought leaders. They will be discussing a wide-range of topics including: How to build a marketing strategy.

Conference 52

Conference CMO PR Impressions 52

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

ClickZ

JUNE 8, 2020

Certain’s customers have had to scramble to replace live events that they had scheduled and move them to their platform to deploy virtually. Micciche recommends that marketers stop thinking in terms of running large conferences virtually, but take larger conferences and carve them into many slices aimed at specific segments of buyers.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Conference 85

B2B Marketing Exchange

DECEMBER 15, 2022

Director of Marketing at G3 Communications, but some folks just call me “Sheri Promo” (looking at you, Nick Lipere). G3’s brands include DGR , Channel Marketer Report , ABM In Action , Retail TouchPoints , the B2B Marketing Exchange events and the Retail Innovation Conference & Expo in Chicago. For the past 3.5

Planning 52

Planning Peer-to-peer Work Management Paid Search Agency 52

Jifflenow

NOVEMBER 10, 2021

As the post covid era fast approaches and digital advertising and social media marketing continue to be over saturated, in-person and hybrid events which have a higher propensity to convert qualified leads into opportunities, are quickly returning as an essential part of a CMO’s arsenal to engage customers and accelerate revenue.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

Hubspot

JULY 16, 2015

I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend. And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events. Conferences are a great place to network and meet people you might want to hire.

Conference 28

Conference Tips CMO Thought Leadership 28

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. of marketers say the primary goal of virtual events is to generate a pipeline. The speakers.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Book me to speak at your next event! Make Good Use of Video.

Planning 100

Planning Content Marketing Generation Content 100

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Everyone’s struggling in this situation.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. I strongly recommend forging alliances with your CIO and CFO because they understand process and metrics way better than you do.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. I was gearing up for what felt like the biggest campaign of my life—yet again. A calendar reminder went off on my iPhone. Cut to four weeks later.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Outgrow

AUGUST 11, 2021

Saksham Sharda: So, and what do you see will happen to the do, do you think in some way at all, it was good that the pandemic, well, that’s a terrible thing to say, but for the events industry, do you think there’s going to be a Renaissance in the events industry after, you know, physical events come back?

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Hubspot

FEBRUARY 9, 2017

We looked at some of our favorite examples of experiential marketing, and looked at some of the things they have in common. Here's what we found, and the tips that you can take into account as you plan your own experiential marketing initiatives. What Is Experiential Marketing? 3) Transform the space.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Heinz Marketing

OCTOBER 22, 2018

We were thrilled this last time to talk with Tracy Eiler , CMO at InsideView Technologies in an episode called, “Managing Massive MarTech Migrations: Strategic & Tactical Best Practices with Tracy Eiler. She is the CMO of InsideView. She’s one of the best event marketers, event producers in the B2B industry.

Sales Management 61

Sales Management Top of Funnel Marketing Automation Services InsideView 61

Heinz Marketing

OCTOBER 29, 2018

You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. For more info, be sure to check out MailTag.io ! This is awesome.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Hubspot

JULY 24, 2015

Remember your very first conference? After attending dozens and dozens of events, you begin to show the telltale signs of “conference fatigue” -- namely, dumping the program in the trash can just past registration and making a beeline for the bar. INBOUND is a marketing recruiter and hiring manager’s dream come true.

Conference 28

Conference Work Management Peer-to-peer Marketing Management 28

Heinz Marketing

JUNE 8, 2020

This week’s episode is entitled “ Reinventing Events and Social Hackathons: Innovative Ideas with Corey McCarthy “ Corey is the CMO at Socia. A must see– “ Hacking the Future of Virtual Events ” Watch on demand. You brought it up briefly at the CMO coffee talks we do on Friday mornings.

Top of Funnel 86

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 86

Hubspot

MARCH 17, 2017

15 Networking Events for Marketers in 2017. Adobe Summit boasts being one of the largest digital marketing conferences in the U.S. It largely centers around Adobe's technology, and how marketers can make the most of its Marketing Cloud platform. 2) Social Media Marketing World. 1) Adobe Summit.

Network Marketing 76

Network Marketing Best Practices Work Management Marketing Management 76

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer. Event Marketing b2b Consumer'

B2B Thought Leadership 48

B2B Thought Leadership Wikipedia Thought Leadership Conference 48

Webbiquity

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Why Not Be The CMO Of Everyone? STUDY: Return On Investment In Facebook Eludes CMOs by All Facebook. by MediaPost Search Insider. ** 5 STARS.

Social Media 100

Social Media Enterprise Management Media Case Studies 100