Ambal's Amusings

DECEMBER 14, 2011

The speakers include a CMO (Rod Brooks, president of Word of Mouth Marketing Association and CMO of PEMCO Mutual Insurance Agency), CEOs and Presidents of 5 different types of platforms or applications, and representatives of 4 different content marketing agencies.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Content Standard

APRIL 9, 2015

Its staff members even host conferences, produce print magazines, and write books about creative work environments. The site invites readers to submit their own articles, and it features in-depth interviews with marketers in the thick of it, from Benjamin Karsch , CMO at Revlon, to Helena Norrman , CMO of Ericsson.

Storytelling 40

Storytelling Effectiveness CMO Custom Publishing 40

chiefmartech

APRIL 21, 2019

Every MarTech conference is always a whirlwind of insights and ideas. Katie’s sketch notes captured her five principles that transcend marketing and martech as solid advice for anyone who is pulling together a team in an ever-shifting environment: Establish a winning vision with joint brainstorming — and secure early wins.

Work Management 83

Work Management Marketing Management Product CMO 83

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. In most organizations, this is the role that a CMO’s head of marketing operations and technology can take on. They asked me eight great questions about martech for marketing executives.

Enterprise Management 56

Enterprise Management Work Management Marketing Management CMO 56

chiefmartech

AUGUST 5, 2019

Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Heinz Marketing

JUNE 8, 2020

This week’s episode is entitled “ Reinventing Events and Social Hackathons: Innovative Ideas with Corey McCarthy “ Corey is the CMO at Socia. Matt: Talking today on sales pipeline radio with Corey McCarthy, she’s the CMO chief, marketing officer, at Socio. Matt: You’re a remote CMO.

Top of Funnel 85

Top of Funnel Thought Leadership B2B Thought Leadership Work Management 85

chiefmartech

NOVEMBER 17, 2016

The following is a guest post by Gerry Murray , research manager for IDC’s CMO Advisory service and a popular speaker at the MarTech conference. In addition to the execution environment (email, web, social), they had to have all the underlying services for data, workflows, analytics, reporting, etc.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

chiefmartech

AUGUST 14, 2017

So in programming the MarTech conference series , I’ve selfishly tried to avoid my allergy and indulge my addiction. But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too.

Work Management 47

Work Management Marketing Management Planning Marketing AI 47

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

SEPTEMBER 17, 2018

Jeremy Epstein , the CEO of Never Stop Marketing , will be keynoting the MarTech conference this October 1-3 in Boston. P&G’s CMO Marc Pritchard must have launched at least a few companies with this quote: “We have a media supply chain that is murky at best and fraudulent at worst.

Paid Search Agency 81

Paid Search Agency Work Management Companies Marketing Management 81

Heinz Marketing

MAY 7, 2018

Also check out Tableau’s annual conference– a one of kind experience bringing together over 15,000 data enthusiasts worldwide every year. Matt Heinz: It is that behavior that is being observed in your own environment, is that behavior externally? She’s the CMO of Tableau. Is it combining the two together?

Top of Funnel 40

Top of Funnel Work Management Marketing Management Lead Ranking 40

chiefmartech

AUGUST 3, 2017

Harnessing the potential of this technology requires developing new organizational capital : new organizational structures and processes, new skills and talents on the marketing team, new management approaches to operating in a fast-paced digital environment — even new elements of culture and philosophy to truly “be digital.”

Work Management 66

Work Management CMO Forrester Paid Search Agency 66

Martech

SEPTEMBER 30, 2021

GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). ” Read more here.

Multi-Touch Attribution 77

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 77

chiefmartech

AUGUST 20, 2018

I’ll kick off the conference with an overview of The New, New Rules of Marketing that are being shaped by best-in-class marketing technology and operations processes, strategies and infrastructure. Selected or built the right anchor platforms for their environment. 10 MarTech Keynotes Reflect Marketing Tech Maturity.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

chiefmartech

DECEMBER 1, 2016

In a digital business environment, the levers that have the greatest effect on so-called marketing outcomes — growth of revenue and the brand — are not necessarily owned by the marketing department. Marketing will provide governance of the brand and offer shared services and technologies to support them.

Digital Transformation 40

Digital Transformation Enterprise Management Paid Search Agency Marketing Management 40

chiefmartech

MAY 29, 2018

” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. It’s going to require us to, again, rethink marketing management in this new environment. I am fascinated by “citizen technology.” Citizen Technology is Disruptive Innovation.

Distribution 74

Distribution Work Management Marketing Management Marketing Automation Services 74

chiefmartech

FEBRUARY 14, 2019

Presented with hundreds of nominated speakers and topics for an upcoming MarTech conference, I have to choose only a few dozen to fit into a two-day, three-track event. The easiest thing to do, from a conference positioning point of view, would be to narrow down to a specific martech category and a specific audience segment.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

chiefmartech

JANUARY 21, 2019

We’ll reveal that answer at the MarTech conference in San Jose this spring when we unveil the 2019 landscape. The rest will adapt to their environment, buoyed by continuing digital transformation. Yet each app continued to live in its own little bubble of workflow, user experience, and governance.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. The whole conference will then come together for a 90-minute keynote program that will tackle the big, key marketing technology topics that are relevant to everyone working at this interdisciplinary intersection.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

ClickZ

DECEMBER 16, 2019

CMOs need to effectively partner with their CIOs and chief data officers to see the value of data democratization. Just because I bought a tent, doesn’t mean I like camping,” said Steve Lucas , senior vice president at Adobe at a recent conference, explaining why many consumers still aren’t happy with the digital marketplace.

Enterprise Management 61

Enterprise Management Advertising Agencies Privacy Paid Search Agency 61