Marketing Attribution: 3 Approaches to Proving Content ROI
Content Standard
APRIL 22, 2015
Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) met at a conference, downloaded a gated asset on our site, or replied to an email).
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