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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. After all, he is nervous; the average tenure for a CMO is 45 months—up from 23 months back in 2006.) met at a conference, downloaded a gated asset on our site, or replied to an email).

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

A marketing coordinator or a CMO? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Say, for example, you’re sponsoring a sales development conference in San Francisco. An account executive or a CRO?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

A marketing coordinator or a CMO? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Then invite them to attend the conference or offer an on-site office visit from one of our reps. An account executive or a CRO?