The Customer

FEBRUARY 10, 2023

Erika Wykes-Sneyd, Global CMO, Adidas Originals, Collaborations and Basketball, came prepared with videos, animations and illustrations on how Adidas is creating and extending their community from online and out of home to, yes, the blockchain. This is where influence and inspiration is moving,” she stressed.

Paid Search Agency 98

Paid Search Agency Work Management Marketing Management Advertising Agencies 98

Martech

SEPTEMBER 14, 2023

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” to 2.9%) than the previous year, according to a Duke CMO survey.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Martech

AUGUST 18, 2021

I recently shared a Spotify playlist with a friend of mine who isn’t in our marketing community. Neustar, the identity resolution vendor, has added a diagnostic tool to its Fabrick identity ecosystem, the data connectivity layer which supports Neustar’s marketing and other services. Tricia Gellman continues as CMO. Why we care.

Work Management 125

Work Management Marketing Management Paid Search Agency Advertising Agencies 125

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Workbooks Some vendors provide relevant workbooks. Martechbase even provides many sample martech stacks created by community members.

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

KoMarketing Associates

DECEMBER 5, 2017

Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. As we go into 2018 marketers must make data integrity a higher priority.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

MAY 10, 2022

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. It’s almost an arms race to get to the buyer before the other vendors,” he said. “We

Buying Cycle 84

Buying Cycle Intent Ideal Customer Profiles Planning 84

The Point

MAY 9, 2017

Steve Patti is a former B2B CMO, agency CEO, and CxO advisor with 30 years of international experience helping brands grow revenues. Because the martech community continues to promote tools such as IP-targeted website content and digital ad delivery platforms, nobody is focused on the real heavy lifting: message tailoring.

Account Based Marketing 206

Account Based Marketing ABM Marketing Automation Services Lead Scoring 206

Top Rank Marketing

DECEMBER 8, 2023

MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

Newsletter 98

Newsletter B2B Marketing Linkedin Studies 98

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. “Okay, maybe the single vendor suite is dead, but a select 2-3 strategic vendors will prevail” seems to be their narrative.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Webbiquity

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). Just 6% of B2B product marketers—but 17% of B2B services marketers—say they are able to quantitatively prove the impact of social media on the business. ( The CMO Survey ). billion in 2014. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

APRIL 10, 2017

This is the “flipped funnel” ABM model devised by Sangram Vajre , CMO of Terminus and founder of the #FlipMyFunnel community. While there are four discrete phases in each funnel, the stages of the “flipped” ABM funnel all depend on increasing engagement. Source: Vidyard.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

chiefmartech

DECEMBER 7, 2018

Thank you for joining, sharing, and contributing — I’m looking gratefully at you, MarTech speakers (in the spring and fall ), Stackies entrants , and martech salary survey participants — to this community. Feel free to sing along… On the twelfth day of martech, my CMO gave to me… Twelve sprints a’sprinting.

Marketing Management 74

Marketing Management Conference CMO Vendors 74

ANNUITAS

AUGUST 20, 2015

In fact, it looks like even with consolidation by larger vendors, the different technologies will continue to increase in number and the rest may just fall under bigger umbrellas in the future. The CMO then started pointing out more and more technologies that they used.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

MAY 16, 2022

If you are in the CMO Coffee Talk group, you’re likely to see Alan in the 8:00am ET call as well. And there’s obviously a lot of areas we could talk about, a lot of areas that you have covered in your career as a CMO, as an analyst, and now as a fractional CMO. You’ve been in-house as an operational CMO.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

ViewPoint

JUNE 6, 2013

CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors. Via iMedia Connection.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

PathFactory

AUGUST 15, 2022

On a daily basis, your customers are interacting with people who could be interested in the solutions you have to offer—and this communication is happening in circles you don’t have access to as a vendor. Consider creating and moderating a community made up of your own customers.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Or you might meet someone from a vendor or an agency during the many networking events.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Communities. The INFLUENCERS.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Sprout Social

FEBRUARY 27, 2023

After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts. Make meaningful connections with women Tokenization, or using someone for their membership in an underrepresented community, is easy to spot in today’s landscape. Anthony on Instagram and calling it a day.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. Don’t forget social media communities designed to target specific audiences (like Spiceworks and Houzz ) as well as communities emphasizing niche topics, interests, or media (such as Slideshare , Inbound.org and Quora ).

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Alice de Courcy , CMO at Cognism, defines it as: “It’s a term that means the places that buyers are engaging and making decisions that no attribution software or tracking can account for.”. Online communities eg.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

6sense

NOVEMBER 9, 2021

If you want to know what CMOs think of events, what they need, what they won’t stand for anymore – highlights from last Friday’s CMO Coffee Talk discussion follow: Selling sponsorships will require a lot more value to the buyers to justify investment… and CFO scrutiny will be bigger factors with approvals.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

Lattice

NOVEMBER 24, 2015

According to SiriusDecisions, it will “feature a crowd-sourced and independently verified directory of b-to-b sales, marketing and product vendors that will include technology integrations and partners.” ” I can’t wait until it launches December 1!

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

6sense

DECEMBER 8, 2021

And in CMO Coffee Talk, a community of 500+ marketing leaders I help moderate, many CMOs are realizing that, while sponsoring trade shows, conferences, and events has long been a mainstay of our marketing strategy, there’s a lot we’d change if we could. Offer discounts to vendors who participate in sustainable practices (e.g.,

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Strategic-IC

FEBRUARY 18, 2022

As so much information is now available online, in communities - open and closed, on social media, review sites such as G2, etc. Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. Yes and no.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

6sense

DECEMBER 8, 2021

Here is where the buyer chooses a solution, narrowing down a list of potential vendors to evaluate. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Latané Conant.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

B2B Marketing Analytics

AUGUST 24, 2019

At the same time, events continue to be the biggest line items in marketing budgets and mar-tech community continues to come up with new tools to make it easy for event marketing teams to improve the customer experience from event registrations, event apps to surveys and follow-ups, etc.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

nDash

JULY 30, 2021

The theme for Ascend 2021 is “Elevating Insights for the Oracle Community.” You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. The Strategic Marketing USA event unites the most influential CMO’s. ” Guests can either meet in Florida or attend this event virtually.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

nDash

AUGUST 6, 2019

With over 2,500 financial experts attending, FinCon is designed for financial influencers to meet up and collaborate within the personal finance community, attend live events, and learn to improve content, get closer to your audience, and make more money. The FinCon Expo is “where money and media meet.” Facebook and Social Media Advertising.

Advertising Agencies 45

Advertising Agencies Paid Search Agency Ad Exchange Conference 45

Convince & Convert

MARCH 29, 2016

The irony was thick when vendors at Adobe Summit spammed the hashtag with marginally relevant tweets DURING a keynote on the need for personalized marketing and better customer experiences. Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. qQgklKVVPK. People in North Am.

Paid Search Agency 113

Paid Search Agency Companies Budget Programs Advertising Agencies 113

Conversica

SEPTEMBER 25, 2018

Foster City, CA — September 24, 2018 —Conversica, the leader in conversational AI for business, has been named a winner in the category of Best Application of AI for Sales and Marketing in the 2018 AIconics Awards , the world’s only independently-judged awards celebrating the drive, innovation and hard work in the international AI community.

CMO 40

CMO Gartner Sales Qualified Leads Curation 40

Engagio

APRIL 11, 2018

When someone reads articles and/or views content on your product category in your space on reputable third party sites/content communities. In addition, intent vendors such as TechTarget, Bombora, MRP, and The Big Willow can deliver a layer of insight to maximize your findings, depending on your specific solution and targeting criteria.

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Very excited to have the CMO of LeanData, Doug Bell joining us today on Sales Pipeline Radio. We had a CMO retreat in Austin in December and at one point we went around the room.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70