Martech

SEPTEMBER 30, 2021

“In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Enhanced cross-channel attribution and campaign tracking. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. Read more here.

Enterprise Management 107

Enterprise Management Work Management Multi-Touch Attribution B2B Sales 107

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

Sales Management 52

Sales Management B2B Sales B2B Marketing Enterprise Management 52

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management B2B Sales B2B Marketing Planning 62