Convince & Convert

OCTOBER 9, 2014

These “vanity metrics” include data like total page views, Twitter followers, and other fluffy numbers. For example, clickthroughs and blog views are nice to have, but do they impact revenue? The strongest marketers are the ones who collect actionable data. Doing so leads to the most profitable outcomes.

Analytics 166

Analytics Marketing Analytics Tools Clickthrough Social Media 166

BOP Design

APRIL 12, 2021

Too many section designs and calls to action in a single email may become overwhelming and dilute clickthrough interest. Many people prefer to view their emails on the go, so it’s wise to consider how your design will translate to mobile. Mobile Sizing Variation. According to Statista.com , the number of smartphone users will reach 4.3

Email Marketing 120

Email Marketing Design B2B Marketing Conversion 120

Sprout Social

JANUARY 27, 2021

Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. If you’re trying view YouTube Analytics for the first time, simply visit the YouTube Analytics page directly. Average View Duration: The average length, in seconds, of video playback.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Biznology

JUNE 18, 2018

It is close to an important conversion page, so you know it will be valuable to optimize that page for clickthrough to that conversion. That makes sense, but it isn’t always easy when you have low page view rates. You have a critical page on your website that has a high exit rate. So, you run an A/B test. How can you know?

Marketing Websites 148

Marketing Websites Clickthrough Statistics Conversion Rate 148

Tomorrow People

MARCH 22, 2018

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. A tactician looks at visitor numbers and page views, in order to discover how he can push them up. They get you into the mindset of strategy rather than tactics. Looking over your website, you’ll see many pages that work brilliantly as a single unit.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393

Hubspot

JULY 2, 2014

And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. But email deliverability and open rates are only part of the story. So how do you create the perfect email?

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Ad Clicks ÷ Ad Impressions = Clickthrough Rate. But CTR – AKA clickthrough rate – is much more than just a metric. But what is it and why does it matter?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Hubspot

OCTOBER 26, 2020

Clickthrough rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. This is important when setting bids and working within the constraints of a set budget, and can also help me decide which keywords and match types to bid on.".

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

Biznology

JUNE 3, 2019

It’s well-known that video links in email and social media increase opens and clickthroughs. They need to be clear because video is often viewed on phones at very small sizes. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership. Meaningful captions help, too.

Video Marketing 116

Video Marketing Clickthrough Landing Pages Email Campaigns 116

Tomorrow People

JANUARY 7, 2021

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. A tactician looks at visitor numbers and page views, in order to discover how they can push them up. They get you into the mindset of ‘strategy’ rather than tactics. Looking over your site, you’ll see many pages that work brilliantly as a single unit.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. Instead, view DOSE as an overarching approach that guides your team’s creative thinking.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 129

Hubspot

MAY 4, 2017

The problem: You’re only recording Story views and screenshots. The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change. If you post a Snapchat Story made up of 10 separate Snaps, analyze how many views your first Snap received compared to your last Snap.

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

Biznology

NOVEMBER 15, 2018

Test placing a single, simple call-to-action after each set of benefit statements to increase clickthrough and conversion. Focus on making your content simple to view, read, and understand. Which makes sense if you think about it; no one who leaves after viewing just page is ever likely to convert. Contact a salesperson?

Conversion Rate 106

Conversion Rate Clickthrough Content Lead Scoring 106

Vision6

MARCH 15, 2021

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. Clickthrough rates are in the same boat; 5.23% and 9.84% for the ‘Engineering’ and ‘Insurance & Superannuation’ categories, respectively.

Clickthrough 98

Clickthrough Urgency Marketing POS Domain 98

Unbounce

JUNE 10, 2021

It’ll give you a bird’s-eye view of what you’re paying to get results. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. Otherwise, you’re just throwing money right out the window. How do you know you’re getting the best spend on your ads?

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Anyword

JANUARY 26, 2022

This is different from views, which is merely the number of times a page has loaded. Email clickthrough rates are a good KPI to measure the success of your content marketing with emails. Unique visitors and users who have visited the page. The unique visitor number shows you how many distinct people have seen your page.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

B2BMarketing.net

FEBRUARY 27, 2024

This is what CEOs and CFOs care about, and yet there’s still a tendency towards talking about impressions, clickthrough rates, and all the usual marketing metrics we know and love (or is it hate?). Ultimately, marketing teams are there to drive revenue.

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

Contently

MARCH 20, 2018

” In other words, it’s the percentage of all sessions on a site when a user leaves after viewing a singular page. At the start of the campaign, we saw a low clickthrough rate, which told me that we were reaching the audience too far along in the decision-making process.

Top of Funnel 167

Top of Funnel Marketing Analytics Tools Content Marketing Planning 167

ClickZ

OCTOBER 23, 2020

Their philosophy is simple: ‘one-click’ route to all – acquiring customers, setting up and sending an automated journey, converting a prospect into a sale, gathering all the data from a customer journey for a 360-degree view of engagement – one-click-everything. Taking a look at Maropost set up.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Salesforce Marketing Cloud

DECEMBER 11, 2023

You’ll also maximize clickthrough rates which will help you fine-tune your messaging – keeping in mind the goal of discovering what works best for a given audience. AI helps get the low-expertise structure done so you can add the high-value content and your specified point of view.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Sprout Social

MAY 24, 2022

As you think through how social media can impact both earned and paid media strategies, try to expand your view of the channel beyond your own handles. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Email : Open rate, clickthrough rate, bounce rate.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

markempa

MAY 19, 2014

You can also view 14 other valuable sessions from the Email Summit 2014 stage for more transferable insights from marketers just like you. Timing and Email Marketing: Sunday generated 23% higher clickthrough than Tuesday in test [More from the blogs]. You might also like. Get free access to 15 sessions from Email Summit 2014.

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

SmartBug Media

OCTOBER 15, 2021

Click here to watch the on-demand recording of the session; note that you must have an INBOUND 2021 Powerhouse Pass to view. Click here to watch the on-demand recording of the session; note that you must have an INBOUND 2021 Powerhouse Pass to view. Countdown clock increases the clickthrough rate. Email Myths Busted!

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Vision6

MAY 24, 2022

Our responsive fonts feature gives you the ability to customise font sizes so you can make your text elements stand out on mobile without affecting your standard desktop view. If you want to know what content is driving the majority of your clickthroughs, check out our click maps under reports. Vision6 Support.

Email Marketing 52

Email Marketing Tools Paid Search Agency Lead Scoring 52

Ambal's Amusings

MARCH 27, 2012

High Clickthrough Rates : Outbrain clickthrough. Just a few months after launching, Outbrain has driven millions of page views on seattletimes.com and a terrific click-through rate. Here are 5 interesting features that make Outbrain unique. Driving Traffic : Outbrain helps in bringing traffic to your great content.

Tools 100

Tools Advertorials Planning Clickthrough 100

Outbrain

MARCH 31, 2021

44% of viewers trust an ad viewed on a premium publisher site. The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%. Ads shown on premium news sites are 44% more likely to be trusted than ads on social media sites. Outbrain/Lumen ). Outbrain/Lumen ). Outbrain ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

LeadsRX

MARCH 9, 2022

Groupings are totally up to you and should be based on how you want to view performance of marketing efforts. Clickthrough Rate (CTR). Hence, the name “clickthrough rate.”. Examples of groupings could be all Pay-per-Click Advertising, 3rd Party Syndication Programs, or a Fall Promotion. Conversion Rate. Cost Per Lead (CPL).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Zoominfo

FEBRUARY 5, 2020

What percentage of websites are viewed on mobile devices? clickthrough rate for mobile devices compared to 19.3% Top Mobile Marketing Questions To kick things off, we rounded up some of the most popular questions regarding mobile usage. Around 70% of web traffic is generated by mobile devices ( source ). 57% of traffic in the U.S.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Vidyard

MAY 13, 2020

It has a highly successful niche YouTube channel where hosts explain arcane topics like “NLP vs. NLU” and “Clustering vs. Classification”—some of which have been viewed 2,600 times. That’s large enough to be viewed on a common desktop or smartphone with enjoyable quality. Take the AI-powered search technology LucidWorks, for example.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

BOP Design

AUGUST 14, 2020

Yes, that is true that they don’t have a direct impact on your search engine rankings BUT they can impact clickthrough rates which DO impact search engine rankings. The keyword phrase will appear bolded to show it matches the searcher’s keyword and the marketing language will draw them into clicking through to view the FAQ.

SEO 139

SEO B2B Marketing B2B FAQ 139

Liveintent

AUGUST 9, 2022

If you want to generate brand awareness through native email ads, for instance, you might track metrics like impressions, clickthrough rates, and website pageviews. There are many ways to measure brand awareness, depending on your campaign goals and distribution channels. Common brand awareness metrics.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Lake One

AUGUST 20, 2019

For instance, you can retarget an ad to people who abandoned their online shopping carts or viewed a specific webpage. Unique Impressions are the individual people who viewed your ad vs Total Impressions which counts each and every view independently, even if one person viewed your ad more than once. 3) Clickthrough Rate.

Media 40

Media Clickthrough Cost per Acquisition PPC 40

ClickZ

OCTOBER 27, 2020

You can view the Marketing Automation Summit in its entirety at anytime. We encourage you to view the conference in its entirety. Says Dewey, “We’re sending billions of emails and campaigns and can now harness the power of AI to provide an automated view of what’s working and what’s not. What is marketing automation?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Madison Logic

FEBRUARY 28, 2024

Combining multiple sources of data provides a differentiated and multi-faceted view of buyer intent. With a holistic view of your unified strategy and efforts, the centralized ML Platform is the premiere solution for modern marketers to power their growth and drive higher conversions. request a demo to learn more.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Bound360

JANUARY 6, 2020

Not only did these pixeled visitors have great page engagement, but they also had a 100% increase in clickthrough rates on the slideshow and were 28% more likely to click specifically on the persona-targeted slides. Visitors exposed to the persona fly-in had a further 23% increase in visit duration and 18% decrease in bounce rate.

Ads 52

Ads Landing Pages Clickthrough Click Rate 52

Content4Demand

MARCH 20, 2020

This means you need to keep a close eye on a few kinds of analytics, such as: Which web pages are getting the most traffic; Which emails are getting the highest clickthrough rates; Which social posts are getting the most shares; and Which videos are getting the most views.

Marketing & Strategy 68

Marketing & Strategy Clickthrough Content Outreach 68

Sprout Social

OCTOBER 12, 2020

Social platforms give brands an intimate view of audience pain points and are the perfect stage to demonstrate how your products or services reduce them. Clickthroughs to your site? There’s no need for Glossier to data-back or politicize their product here; its features and design speak directly to their audience’s interest.

Top of Funnel 142

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 142