KoMarketing Associates

APRIL 9, 2019

Google Trends. You can discover new keywords with Google Trends, but that’s not the most interesting thing about it. Google Trends can help you find which locations to target for your lead generation ads. Google Trends will also show you which terms people use in those states. It’s the location data that’s so tantalizing.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Salesforce Marketing Cloud

DECEMBER 11, 2023

You’ll also maximize clickthrough rates which will help you fine-tune your messaging – keeping in mind the goal of discovering what works best for a given audience. It works by combining customer interactions across email, website, and purchases – analyzing preferences and trends.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Litmus

MARCH 15, 2023

Everyone wants a shortcut to better engagement rates , higher clickthrough rates, or more conversions. You can’t fix a problem you don’t understand! You’re talking to your customers… but are you listening to them? But the honest truth is that sometimes, there is no secret sauce. What works for others might not work for your customers.

Conference 86

Conference Clickthrough Opt-out Opt-in 86

Zoominfo

FEBRUARY 5, 2020

Mobile Video Marketing Trends 83% of marketers say video becomes more important with each passing year ( source ). Mobile Search and SEO Trends Mobile searches featuring the term “best” have increased by up to 80% ( source ). Mobile Search and SEO Trends Mobile searches featuring the term “best” have increased by up to 80% ( source ).

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Outbrain

MAY 19, 2020

So, I beckoned my crystal ball — and by crystal ball, I mean Outbrain’s fantastic Data Insights team (thank you!) — to uncover what new trends are emerging, and how Marketers can follow suit in their responses. Emerging Trends By Stage. Progressive Stages Back to “Normalcy”. Marketing in or targeting the U.S.? Closer to Stage 2.

Trends 29

Trends Planning Marketing Management Paid Search Agency 29

Liveintent

JANUARY 22, 2021

Millennials may be driving health and wellness trends , but they aren’t the only ones looking for new ways to stay healthy and active. This demographic drove a 2x higher clickthrough rate (CTR) and 3x higher conversion rate than their younger counterparts. Here’s what we found. Myth #1: Reach younger audiences.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Metadata

OCTOBER 6, 2021

“Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn. And although we originally planned to include this in our trends analysis, we didn’t have enough data to be statistically significant.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Biznology

MAY 21, 2014

In this free 30-minute Biznology® webinar, Lori Weiman exposes marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them. Search Engines: See how to monitor mobile, international, and foreign language engines. Lori Weiman is one of our authors at Biznology.

Paid Search Agency 80

Paid Search Agency PPC Cost Per Click Search Marketing 80

PathFactory

JANUARY 3, 2020

With the new year comes a new batch of exciting B2B marketing trends and challenges. But first, it’s worth reviewing which trends swept the industry in 2019. “Biggest trend: Intent data will surge – no Bombora pun intended. Data is beautiful. ” Luke Reimer, Senior Director of Marketing at Igloo Software.

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

Sprout Social

MAY 24, 2022

That said, there are overarching trends on what to look for in each media bucket. However, if you want to measure how performance is trending over time, rely on benchmarking. Email : Open rate, clickthrough rate, bounce rate. How to measure paid, owned and earned media performance. Measuring paid media performance.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

markempa

MAY 19, 2014

This B2B Lead Roundtable Blog post features a segment with Christine Nurnberger, Vice President Marketing, SunGard Availability Services , speaking on how the B2B IT disaster recovery company was able to take advantage of the pop culture zombie trend to create an effective multichannel marketing effort. More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Biznology

MAY 18, 2015

The biggest lesson is this: the more you think of search as being a silo that is not affected by any other digital marketing trends, the less successful you will be at search. When Google pioneered AdWords, it first used clickthrough rate, and now uses myriad factors that try to identify better quality search results.

Paid Search Agency 80

Paid Search Agency Clickthrough Privacy Adwords 80

FunnelEnvy

DECEMBER 12, 2022

Anyone working in any type of marketing in the last five years or so has probably noticed one big trend that’s stood out among many others: personalization. Conversions, appointments scheduled, follow-up emails, and clickthrough rates are just a few examples of numbers you might look to track to get a sense of your ABM campaign’s success.

Account Based Marketing 73

Account Based Marketing B2B Marketing Planning Lead Ranking 73

distribion

OCTOBER 26, 2020

Clickthrough rate. Clickthrough rate (CTR) measures the percentage of users who not only open your emails but click on at least one of the links included in the email. According to Smart Insights, the average open rate (including all industries) is 16.22

Email Marketing 40

Email Marketing Planning CTR Clickthrough 40

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

6sense

JANUARY 3, 2022

If your revenue team hasn’t yet embraced this trend, it should. Segment performance, which revealed trends in account engagement and buying stage progression, and we also measured with …. LinkedIn ad clickthrough rate improved by an astonishing.20%. Personalized buyer journeys aren’t just for B2C shopping experiences anymore.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Sprout Social

JANUARY 27, 2021

Beyond big-picture trends, the absolute audience retention curve lets you see which parts of the video are most popular. Click Rate: The clickthrough rate for cards, which is calculated as the ratio of card clicks to card impressions. On the flip side, you might spot a correlation between videos with lower retention.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

SmartBug Media

OCTOBER 15, 2021

We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Countdown clock increases the clickthrough rate. Our INBOUND 2021 recap blog series has all the juicy information that you might’ve missed. Quoting Jay from yesterday on the “friendly from”.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Convince & Convert

NOVEMBER 8, 2016

We want to maximize the reach of our content through more clickthroughs, likes, and shares. Twitter is known for its witty, trending updates. Social media still is a great native distribution channel, and if we can master its complexities, we can generate more attention for our content. Using Open Graph Tags on Facebook.

Social Media 166

Social Media Promotion Media Clickthrough 166

markempa

FEBRUARY 25, 2013

It misses the point of a massive trend developing. How well you’re able to do this is measured in marketing KPIs like conversions and clickthrough rates, but those need to be translated into what matters most to CEOs: More leads. I believe the results are merely a snapshot: A static picture of what is happening right now. More revenue.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Metadata

OCTOBER 6, 2021

“Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn. And although we originally planned to include this in our trends analysis, we didn’t have enough data to be statistically significant.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

ClickZ

OCTOBER 23, 2020

Struggling to do it all: start a blog for your brand , take care of the website’s user experience, manage social media channels, keep up with the latest trends in the industry, run campaigns back to back, manage the marketing engine – can be overwhelming. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Work Management Automation 103

Scoop.it

DECEMBER 1, 2020

Better yet, you can use vcita ’s customer communications suite to integrate a self-service client portal with your Facebook Page or Google My Business profile, so people can enter your funnel with minimal friction upon clickthrough. After a few weeks, you should be able to start seeing parallels in trends. between posts.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Porch Group Media

AUGUST 31, 2021

In an older report by The Relevancy Group , data elements that marketers used most often to segment and personalize their email campaigns included demographic data (41%), geographic data (39%), with additional respondents citing customer satisfaction survey data (34%) and clickthroughs on email offers (33%) as the top data elements.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Digilant

APRIL 13, 2021

It also implies the ability to create and manage email-based analytics, generate higher clickthrough rates and fine-tune existing SEO strategies. At the same time, their pursuit of new solutions in the wake of current industry trends will be invaluable. It’s the practice of innovation, and it’ll set your brand up for success quickly.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Analytics Demand 52

SnapApp

APRIL 13, 2012

The faster the speed links are posted, the lower the clickthrough rate, according to Zarrella's research. Using 'via', @, and RT can lead to higher clickthrough rates than tweets without those common phrases. Please,' which also has a marked impact on clickthrough rate. Jump on to appropriate trending topics.

Twitter 48

Twitter Clickthrough Click Rate Curation 48

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

BenchmarkONE

AUGUST 23, 2019

Affiliate marketing software works by driving traffic to your website from your affiliates, through content like blog posts and videos, yet you only pay those affiliates when the clickthrough traffic makes a purchase. Their analytics are impressive and make it easy to view trends and identify well and under-performing campaigns.

Work Management 69

Work Management Marketing Management Software Advertising Agencies 69

illumin

FEBRUARY 20, 2024

However, it’s not only the tech and phone companies that have invested in and taken advantage of this multi-year trend. Experiment with different methods and strategies: Changing up your ads and campaigns can result in higher engagement, better response rate, and higher clickthrough rate overall. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

Martech

JANUARY 26, 2024

Unlike a design audit, an email strategy assessment is designed to review the entirety of your email program — including elements like design and clickthrough performance that would typically be covered in a design audit. Remember — your goal is to identify org-wide trends, opportunities, weaknesses and threats. In your inbox.

Clickthrough 122

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 122

Martech

MARCH 27, 2023

This is a trend that I’ve seen over the last 5 to 7 years. Knowledge of conversion rates, budget optimization, clickthrough rates and other performance metrics are critical. These insights can help marketers and PR pros understand the current macro trends, consumer behavior and competitor activity in their industry.

Paid Search Agency 23

Paid Search Agency Planning Budget Programs Marketing Budget Creation 23

Hubspot

MAY 19, 2016

While using Touchstone's full database for analyzing subject lines is great for identifying trends, using your own data can give you insight into what's working (and what's not working) with your specific audience. 3) IsValid. After running an email experiment (e.g., And best of all, we're always updating HubSpot Research with fresh findings.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Clickthroughs on URLs.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

Conductor

MARCH 24, 2020

When you fold those up into one trend line, how can you know where the irregularity is coming from? Being able to group data to manageable bites can allow you to more easily report out to the teams the trends, opportunities and red flags that exist for their respective product lines. What does irregularity look like?

SEO 49

SEO Enterprise Management Comparison Correlation 49

Content Standard

JANUARY 6, 2016

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Clickthroughs on URLs.

Clickthrough 40

Clickthrough Click Rate User-Generated Content Marketing & Strategy 40

QuanticMind

FEBRUARY 19, 2020

Travel marketers can take advantage of this trend by promoting tours and activities with their PPC ads: Travel companies that don’t traditionally focus on offering experiences can also adapt to this new trend by creating new services. Build Your Targeting Strategy Around Performance Trends.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

Smashmouth Marketing

MARCH 6, 2009

jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. jillkonrath : Video in newsletters increases clickthroughs by 40% - per Mark Wilson, VP, Corp. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. is not the answer.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100