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Actionable SEO Tactics for B2B Startups

Launch Marketing

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

If you’re a startup, your marketing budget might be strapped for cash. Also, include all the factors that impact conversions, such as your content’s traffic, clickthrough and bounce rates, social and email shares, and its ranking in search results. Research various options thoroughly.

ROI 363
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How to Make Your Ads Less Expensive

FunnelEnvy

It starts by getting them to click on the ad while browsing the platform on which it appears; an action sometimes referred to as a “clickthrough.” It is an important first step in any paid ad campaign. And it’s true that in some cases, bringing in an outside party to review your ad campaigns can make things more convoluted and frustrating.

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Lead Gen Experts Should Take "Campaign" Out of Their Vocabulary

Smashmouth Marketing

Did the email sent result in a clickthrough? There always are considerable startup and adjustment efforts and ramp-up costs. Measure what you can measure - If you can't wait a year to measure revenue impact, measure tangible results: Did the introductory meeting result in a second meeting?

Lead Gen 100
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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

Even thumbnails are selected by a neural network based on predicted clickthrough. Say you’re part of a small team or a startup tight on resources. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. Say you’re not Amazon or Netflix, though. What can you do?

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How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Directive Agency

Lastly, for your own content, if you’re just getting started and you’re not the most authoritative player in a space — you’re a challenger brand, a startup — what you want to do is write for the long tail. Write for those keywords that your competition hasn’t quite done right. Final Thoughts.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

The only way to get more conversions without raising your bid is by increasing your Quality Score,” they explained, “Which includes expected clickthrough rate, ad relevance, and landing page experience.”. Watch Ross’ full talk, Beyond Google: How to Attract Relevant Traffic Through Diverse Channels.