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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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“Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn. This is a smaller sample of data, only from LinkedIn, and only from the last 4 months of the year after we started offering video.

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Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. Buyer personas are created through research, surveys, and interviews with your target audience. For this post, let''s say we''ve identified our persona as Sample Sally.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

In that case, there would either have to be an extremely significant shift in search rankings where ccTLDs are rewarded (which Google has not reported), or a ccTLD would have to be favored by users in a way that meaningfully impacts clickthroughs to a website. and one to a representative sample in Australia. Revenue Impact of ccTLD.

SEO 97
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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Email : Open rate, clickthrough rate, bounce rate. Paid social is a brand awareness powerhouse.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

“Learn More” has the highest clickthrough rate on LinkedIn—but also the highest CPL. Our data shows that longer ads have the best clickthrough on Facebook vs. shorter ads on LinkedIn. This is a smaller sample of data, only from LinkedIn, and only from the last 4 months of the year after we started offering video.

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Marketing Strategy: 3 Steps to find the best tactics and results

markempa

Popular press, including Intelliquest Business Surveys , Wired , IDG Enterprise Research and Endgadget. Here’s a sample excerpt from a persona profile: “Steve is a technical decision maker at a Fortune 500 company. The campaign increased unique website visits from 3,500 to nearly 100,000 and clickthrough rates by 258%.

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Content Marketing: It’s Not What You Know, It’s Who You Know

Biznology

Surveys and Polls. Surveys and Polls. Another way to gain insights into your audience’s behavior and motivation is to run surveys and polls. The data aren’t infallible, but with a large enough sample size, they’re less prone to the kind of errors that interviews and personas can sometimes suffer from.