QuanticMind

MAY 11, 2018

Of course, search isn’t the only PPC vertical you can optimize for. On a basic level, here are are important metrics to consider for search, display, and/or social ads (depending on your campaign goals): Clickthrough rate: Can help you determine how relevant your ads content is to your keyword or audience targeting for social or display.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Negatives and campaign priorities – Leverage negative keywords and campaign priorities to do to further segment by query.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

NOVEMBER 30, 2017

It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things). Natural language processing (NLP) – Natural language processing is a specific segment of computer science devoted to the interaction of humans and computers via language. Lead generation: +31% profit.

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40