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The Ultimate Guide to Public Relations in 2018

Hubspot

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations? Media: Owned vs. Paid vs. Earned.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience. Email : Open rate, clickthrough rate, bounce rate. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Media Relations. This is a tried-and-true stalwart of public relations (PR), but it doesn’t have to be all about pitching brand, product, and service stories to journalists and editors. if it’s prudent to the audience of the publication. Here are a few ways you can get more content coverage.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. I am especially intrigued by the use of different keywords depending on where the prospect is in the selling cycle. Nice stuff.

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The Ultimate Collection of Free Content Marketing Templates

Hubspot

While public relations has adapted to be more lovable and less spammy, press releases can be effective when used correctly. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more. A Press Release Template. Download the press release template here.). 50 Call-to-Action Templates.