ConvertKit

OCTOBER 30, 2020

Creating an interesting thumbnail image will help your video stand out among the search results to maximize clickthrough rates. Ali regularly collaborates with other creators and YouTubers on videos, podcasts, and more to cross-promote content. Image via Munchies on YouTube. Embed videos on relevant pages on your website.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Vidyard

AUGUST 11, 2014

You can also send out email blasts with links to videos and see which ones generate the most clickthroughs. There are many video transcription services available that can watch your videos or listen to a podcast version of them and write out every word. By transcribing the content of your videos, you give Google that same opportunity.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Wondering Out Loud

JANUARY 13, 2010

Leigh Anne Reynolds of The B2B Lead Blog posted yesterday about tearing down the gates in front of her marketing content and watching the clickthroughs rise. Would you be surprised to find out the two values rarely match? Let’s face it, we are all proud of the work we do. Unfortunately, we are not the final arbiters.

Clickthrough 40

Clickthrough Internet Marketing Distribution Lead Scoring 40

Hubspot

OCTOBER 27, 2016

Shari Medini , Co-Host of the Push Pull Sales & Marketing Podcast : You can target any audience [using Facebook Ads]. Frank Emanuele , Co-Host of The Marketers Next Door Podcast : Always A/B test your creative [assets]. To us, that's a leading indicator of content resonation.”. 2) Take advantage of Facebook's precise Ad targeting.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

JANUARY 4, 2013

As the average clickthrough rate for online ads continues to decrease as time goes on and fewer people see your ads because of the every-increasing adoption of these ad blockers, marketers need to find a new, more effective way to be heard online. These ad blockers have made online advertising less and less effective for marketers.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Hubspot

JUNE 1, 2015

You can also export your email analytics and sort the columns to determine the best days and times to send emails to your subscribers for the highest open and clickthrough rates. You can talk through your content and upload it as a podcast. 7) Finalize your promotion plan. The possibilities are endless.

Traffic 28

Traffic Outreach Content Tips 28

ClickZ

OCTOBER 27, 2020

The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant. You can always optimize for clickthrough rate and open rate, but I find that, very often, the logic stops way too early. You can view the Marketing Automation Summit in its entirety at anytime. It’s available on-demand from ClickZ.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Aberdeen

JANUARY 22, 2019

First of all, you can request an interview to generate content on your own properties (blogs, podcasts, etc.) Clickthrough rates on digital advertising are notoriously small, to the tune of a fraction of a percentage point. Anecdotal evidence suggests that basing your ad targeting on intent data can actually double clickthrough rates.

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Unbounce

JUNE 6, 2023

Welcome to Unprompted: a podcast about AI marketing and you. So we’re seeing more clickthroughs to the landing page than probably any of us had expected. What they get is a popup, letting them know that this is an experiment for a podcast and to sign up for notifications for when the podcast goes lives. It’s a wrap!

Paid Content 52

Paid Content Paid Search Agency Campaigns Ad Building 52

Optinmonster

DECEMBER 30, 2019

We’re seeing more and more people are drawn to podcasts because they can listen to them in the car, at the gym, or while doing some chores around the house. In 2019, 51% of the US population listened to podcasts (7% higher than the year before). In 2019, 51% of the US population listened to podcasts (7% higher than the year before).

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

Scoop.it

MARCH 17, 2020

Over the last few years, we’ve witnessed a major spike in the use of podcasts as a marketing tool for both B2B and B2C buyers. Indeed, podcasts are growing in popularity. Podcasts give you the opportunity to go into a topic in more depth, since the average podcast listener consumes 80% or more of each episode.

Top of Funnel 59

Top of Funnel Promotion B2B Thought Leadership Sales Qualified Leads 59

PureB2B

JULY 26, 2021

On the other hand, your material might take many various formats, including case studies, white papers, eBooks, cheat sheets, videos, podcasts, and infographics. Google Ads remain the popular choice for online purchases, with up to a 65 percent clickthrough rate.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Televerde

NOVEMBER 26, 2019

Ad clickthrough rate. Example: A deal worth $60K just closed, and 3 people were involved: Jack signed up for your company’s podcast. Jill signed up for the podcast and clicked through your newsletter. The bottom line is this: don’t neglect the valuable data that lies in customer retention. Overall Engagement. Website visitors.

Multi-Touch Attribution 52

Multi-Touch Attribution Top of Funnel Sales Qualified Leads Multi-Channel 52

Buffer

SEPTEMBER 16, 2019

That’s a bit hard to admit since our Buffer podcast is called The Science of Social Media! Cost per click on Facebook is as high as 15 cents versus 12 cents a year ago , and clickthrough rate for brand ads was at 1.6 About The Science of Social Media podcast. But it’s true. Enjoy the show?

Paid Search Agency 74

Paid Search Agency Facebook Research Ads 74

Hubspot

MAY 6, 2021

Create a catchy ad on the podcasts you know potential buyers listen to. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. Write blog posts that answer key questions your audience may have about common problems. Share your offerings in an eye-catching paid or organic social ad.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Optinmonster

NOVEMBER 22, 2023

Sending relevant emails improves open and clickthrough rates, so segmentation is essential. A CTA in email marketing is a button or prominent link that you want your subscribers to click. A new subscriber should receive an email welcome series. Loyal customers should get notifications about products they’ve shown interest in.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Moz

MAY 6, 2019

While meta descriptions might not directly impact your SEO, keep in mind that copy matters a great deal for clickthrough rates because it satisfies certain readers' intent. From image and text CTAs to placement of the CTAs, we’re always looking for ways to improve clickthrough rate. HubSpot performs CTA tests all the time.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

JULY 29, 2018

Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. They rely heavily on the " curiosity gap " by creating just enough interest to provoke engagement.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

APRIL 26, 2016

That means reviews, videos, podcasts, and mediums that offer more than just “buy this now” advertising. Much like display, your open and click rates will vary by content category, but the clickthrough rates tend to outperform display across the board. Target Both Audio And Video Podcast.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Hubspot

SEPTEMBER 13, 2012

clickthrough (n., Examples: The company’s online ads consistently earn a high clickthrough rate. podcast: One word. (Examples: He left the message on my cell phone. Type in your cell phone number.). click through (v.): One word when used as a noun or an adjective. Two words when used as a verb. Two words when used as a verb.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

AUGUST 19, 2019

Quantified the typical average results via clickthrough rates, conversion rates, and costs. In reality, Larry had already published thousands of pieces of content by the time this campaign took off, ranging from podcasts to blog posts to videos to ebooks. Here's what Larry's infographic looked like: Image Source.

Viral Marketing 76

Viral Marketing Paid Content Campaigns Tips 76

Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Did they click on the CTA at the end of the blog post? Did that visitor turn into a lead? It''s always a good idea to try and find new ways to deliver your content. Have you tried video? Google Hangouts? SlideShares?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Madison Logic

FEBRUARY 25, 2022

Additionally, the company had difficulty demonstrating the value of LinkedIn engagement and clickthrough rates (CTR). This enables you to get your content in front of other audiences who you might have otherwise missed, drastically broadening your reach over a short period of time. Case studies. Infographics. White papers.

Account Based Marketing 40

Account Based Marketing ABM Linkedin Top of Funnel 40

Single Grain

MARCH 6, 2023

Content such as blog posts, videos, podcasts, infographics, e-books or GIFs are all great options for reaching out to potential customers. Hence, you should check your web pages that have low clickthrough rates with a (free!) Creating unique and epic content , on the other hand, is key to organically increasing website traffic.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28