Top Learnings from INBOUND 2021 on All Things Email Marketing
SmartBug Media
OCTOBER 15, 2021
Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!
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