Remove urgency
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Top Learnings from INBOUND 2021 on All Things Email Marketing

SmartBug Media

Higher open rate (b2b increase 38%; b2c 27%). Open rates increase when these are used in subject line: Parentheses (27% increase). These characters increase open rates, and increased engagement means improved sender score. Top email that gets opened more than anything else: Mistake emails!

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How to Write Effective Email Subject Lines

FMG Suite

Improve Open Rate and Click-Through Rate. There are two terms you need to be familiar with when analyzing your email marketing performance: Open rate is the percentage of emails you send that get opened. . Clickthrough rate is the number of people who actually click on a link within an email. .

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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. ” Keep your CTA short and consider using the urgency of limited time, quantity, or opportunity to drive more conversions.

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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Create urgency. What better way to spur higher open rates and inspire clickthroughs than to tell someone they’ve got to act now ? That, in turn, lets marketers target them more with messages and even start conversations that are more engaging.

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How to Boost Open Rates with Better Email Subject Lines

Sharpspring

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate.

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5 Ways to Increase Email Opens & Engagement

Vision6

However, as our email metrics show, email open and clickthrough rates can vary wildly by industry. For example, in January 2021, the ‘Engineering’ category had an average open rate of 26.89%, while ‘Insurance & Superannuation’ is up at 54.32%. A sense of urgency? CTAs: Is there a clear action?

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Choosing the Right Frequency for Email Marketing Campaigns

Sharpspring

As soon as you push your campaign frequency beyond your audience’s preferences, you risk a plummeting open rate. They were managing the email strategy for a client who enjoyed 50% open rates on their bimonthly campaigns. While this wasn’t a terrible open rate, they were rightfully concerned about the drop.