Hubspot

JANUARY 7, 2013

That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Is your sales team upset with your marketing team for sending them subpar leads? on marketing spend! Slimming down on marketing spend. How real marketers did it.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

BenchmarkONE

MAY 2, 2019

Today, people don’t want to be blindly marketed to. And although this does make your job as a marketer a little bit harder, the potential for payoffs is a whole lot higher. Segment your customer lists. Sometimes even the smallest tweaks can have a significant effect on how well your email marketing efforts perform.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. And then, when someone actually opens your email, they don't actually click through. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. Instead, many marketers simply set up an email and use it for months. Instead, many marketers simply set up an email and use it for months. This presents a hurdle for lead nurturing marketers. They were fresh and manually made-to-order.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

SEPTEMBER 16, 2015

Every savvy marketer knows how important it is to track, test, and measure different metrics. And if you're interested in learning more, here's a guide that'll walk you through w hen marketers should check on various marketing metrics like these ones.). 1) Email Marketing Manager. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. Segmentation takes up too much of your time. I understand (even as an inbound marketer ) how tempting it can be to take the easy way out. Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email isn’t dead.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JULY 21, 2014

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program. And if you''re a fellow email marketer, I''m sure you know all too well what I mean. Email marketing is hard.

Email Marketing 28

Email Marketing Planning Marketing Automation Services Top of Funnel 28

Hubspot

MAY 23, 2014

The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.

Lead Ranking 28

Lead Ranking Stats Clickthrough High Quality Lead 28

Hubspot

DECEMBER 17, 2013

Trying out this whole inbound marketing thing? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? Now, wouldn''t it be great if you could just ask a marketing expert and actually receive some.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28