How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

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If they don’t, where can we position ourselves so that when they’re looking for it unknowingly, we can stand out? You can make up the volume difference in not having as many people searching for a long tail term if you can rank number one for it.

How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

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First position in the search results gets between 31% and 56% of all the clicks, depending on which study you cite. Second position gets half that – 14%. By the time you’ve fallen to third position, you’re getting fewer than 10% of clicks. If you can get ranked in first position for a keyword that gets 500 searches a month, you’ll do better than if you ranked even in fifth position for a keyword that gets 2,000 searches a month. clickthrough rate.

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How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

13 Best Keyword Research Tools to Boost Your Organic Traffic


We start out with our top picks for the best keyword research tools and walk you through how to use these tools to find keywords you need to optimize your content for better search positioning. SEMrush pricing starts at $99 per month, which includes access to keyword analytics, site position tracking, social media tools, content optimization tools, and much more. Where does Keyword Snatcher get these long-tail keywords from?

Why You Should You Care About the Google Answer Box


The days of stuffing a page full of keywords and having it rank in search results are long gone. It has a high clickthrough rate of 30 percent. Rankbrain can be a long, fascinating subject, and you should learn more about if you want to get better with SEO. Better position yourself to earn an Answer Box. But generally speaking, the recommendation is to focus on long-tail keywords. By Toni Boger, Content Strategist. .

7 Marketing Challenges in the Travel Industry Today


Say a previous guest spent every day of their week-long stay on the golf course. People using voice search are much more likely to use long-tail keyword phrases in their queries. Travel businesses should create pages optimized for these long-tail queries to capture more traffic.

Creating Quality Content in 2019 (For Search Engines and People)


If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles?

Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon


Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Specific, long-tail keywords are the most relevant to target because you’re showing ads to people who are looking for something specific. Bid adjustments are a powerful tool that can help you prioritize targeting certain ad positions that are likely to convert. Optimizing your product listings can improve ad rank, clickthrough rate, and conversions.

How to Find and Target High-Value Keywords for Your Business


Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. This will save you time and money in the long run, and result in a far better experience for the web searcher. Position.

Why You Should Care About the Google Answer Box


The days of stuffing a page full of keywords and having it rank in search results are long gone. It has a high clickthrough rate of 30 percent. Rankbrain can be a long, fascinating subject, and you should learn more about if you want to get better with SEO. But generally speaking, the recommendation is to focus on long-tail keywords.

4 Smart Ways to Keep Up With Google in 2017


Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. In fact, did you know that the first position in Google gets 33% of search traffic ?

Travel and Tourism PPC Tactics | The Ultimate Guide


For example, a travel company with destinations in Spain could target long-tail keywords like “best time to visit madrid” or “things to do in barcelona.” Research has shown that clickthrough rates are higher when a brand appears in both organic and paid search results.

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping


Now that standard text ads (STAs) have been replaced by expanded text ads (ETAs) as of January, the jury remains out on clear-cut performance differentials – ETAs certainly don’t seem to be providing the 20% lift in clickthrough rate (CTR) across the board that was previously estimated.

The Role of Bid Optimization Technology in Preventing PPC Performance Issues


Advanced bid optimization technology is uniquely positioned to address this issue by analyzing a unified data set to make profitable bidding decisions. Bid optimization technology is uniquely positioned to make bidding decisions with driving revenue in mind. QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions.

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How to Run a Last-Minute Holiday Campaign Using PPC


Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. Wondering how long it took to optimize a campaign like this?

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How to Validate Your Blog Post Topics: A 3-Step Process


An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Take positive and constructive feedback from readers to inform your strategy. Imagine you own a business that films and produces yoga routines for at-home practice.

Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on.

"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late


Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. In late September, clickthrough rate (CTR) started falling. Wanna see something scary?

Want to Dominate Organic Search? How Blogging Can Help


Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Posts that include this authorship information often benefit from better clickthrough rates, too -- probably because a pretty picture is impossible to resist. ;-).

Optimize Your Content for Inbound Marketing: Part 2

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If you haven’t read Part 1 and simply don’t wanna, or you read it but that was, like, a week ago (and really, who has time to store information for that long anymore?), When it comes to visibility and clickthroughs, studies show that we (you, me, everyone) click on organic results between 80%-90% of the time. By embracing even a few of Arnie’s recommendations, you’ll be well-positioned to create content that ranks higher and performs better than what you have today.

The Ultimate Dictionary of Marketing Terms You Should Know


It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). 15) Clickthrough Rate (CTR). 54) Long-Tail Keyword.

YouTube for Business: What You Need to Know to Succeed


YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. Positive comments from relevant prospects are nice and genuine complaints from real customers or prospects are useful. Clickthrough rate (CTR). For instance, ABC ran a 43-minute long video ad —an entire episode of its new show.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. In terms of your content marketing responsibilities, your job is to: Create content -- written and visual, long-form (often placed behind a form) and short-form (publicly available, like a blog post).

The ABCs of Content Marketing: A Glossary of Terms


Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject.