The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. You can follow any responses to this entry through the RSS 2.0
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