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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration. You can follow any responses to this entry through the RSS 2.0

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

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7 Ways To Get More Clicks on Twitter

SnapApp

and do not link your RSS feed to auto-populate your account. The faster the speed links are posted, the lower the clickthrough rate, according to Zarrella's research. Using 'via', @, and RT can lead to higher clickthrough rates than tweets without those common phrases. Place links midway through the tweet.

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Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. Did we generate quality leads? Did we generate quality leads? What is the summary?

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How to Convert Casual Blog Visitors Into Dedicated Subscribers

Hubspot

It’s the same way you convert website visitors into leads. Remember, there are two ways your visitors can subscribe to your blog -- via RSS, and via email. Both are valuable, but email subscription can have a much bigger impact than RSS subscription. 2) Within Lead Nurturing Workflows. Think … you know the answer.

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam. Spam Tweets: We all see these too. If we can mine the gems, is it considered spam?

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Social Media Spam: Spam to You, Gems to Me?

Smashmouth Marketing

Of course I do, but we either get to it or we don't and if we do, we may find something worth a retweet or a clickthrough or a reply. The law of large numbers means that there will be something of value in the volume. I don't consider Volume Tweets to be Spam. Spam Tweets: We all see these too. If we can mine the gems, is it considered spam?