Oktopost

SEPTEMBER 4, 2020

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). self admittedly, LinkedIn generally offers less engagement for unknown brands.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

AUGUST 8, 2019

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. Clickthrough rate (CTR) is the the percentage of ad views that result in clicks.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. As a product marketer, I grade the "receptiveness" of my content, in terms of consumption of it and what pipeline gets generated from it. Email Clickthrough % (as a grade of topic depth, content format). That said, I like to monitor traffic to a website, leads generated, qualified, and closed.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

QuanticMind

NOVEMBER 30, 2017

It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things). We’ve found that enterprise bid management solutions that incorporate these features consistently drive stronger SEM performance for advertisers in these (and other) verticals on average: Retailers: +26% return on ad spend (ROAS).

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40

Brandpoint

JUNE 24, 2021

CTR: Clickthrough Rate. Marketing automation is the process of leveraging targeted, automated content to support lead generation and nurturing, making the sales person’s job easier. ROAS: Return on Ad Spend. The CTA may be to download an e-book, read a blog post, visit a product page, sign up for a newsletter, etc.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118