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Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies

Directive Agency

From Google Search Console , we compared Site Clickthrough Rate, Average Position, Branded Clicks, and Branded Clicks to the homepage by looking at May 2024 versus May 2025. You don’t need an AI strategy to add conversion points to high-value pages but this can be an element that is often overlooked or deprioritized.

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Lead Generation: A Comprehensive Guide

Lead Forensics

Look at things like clickthrough rate, conversions, time to conversion, cost per lead, ROI and more. Publish hyper specific landing pages that focus on just one action from your website visitors. You want to see if there are any specific activities that get good conversion rates and identify those that are under-performing.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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8 Genius Ebook Landing Pages That Get Readers Downloading

Unbounce

We’ve all been told not to judge a book by its cover—but what about its landing page? When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Don’t go without letting us send you off with some sweet, sweet ebook landing page templates. ).

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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How to Create Landing Page Variants & Optimize with AI

Unbounce

You’ve built the perfect landing page. There’s no such thing as a perfect landing page because there’s no such thing as a page that converts every visitor. The only catch is that Smart Traffic needs variants to send traffic to, and coming up with different versions of the same page can be tough.

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B2B Social Media Marketing: Focus on leads, not likes

markempa

This is why Baggott advises that every social media post links back to a landing page. When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Share Links. But this makes tracking results significantly more complex. Customize Links.