QuanticMind

DECEMBER 5, 2019

Say a previous guest spent every day of their week-long stay on the golf course. Target conversational keywords. People using voice search are much more likely to use long-tail keyword phrases in their queries. Travel businesses should create pages optimized for these long-tail queries to capture more traffic.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Hubspot

NOVEMBER 24, 2017

Has the post declined in the rankings for a major keyword? Find the highest-volume keyword the post is ranking in the top five for. Go to Google Trends and enter that keyword. Has the post declined in the rankings for a major keyword? Notice any particularly high-volume keywords you dropped in rank for.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

QuanticMind

FEBRUARY 19, 2020

Target High Purchase Intent Keywords. In order to stay competitive, travel and tourism companies need to focus their spending on keywords that drive more conversions. . In order to stay competitive, travel and tourism companies need to focus their spending on keywords that drive more conversions. . Then add Impr.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

QuanticMind

JUNE 23, 2019

You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether. Bid optimization technology is uniquely positioned to make bidding decisions with driving revenue in mind.

PPC 40

PPC Cost Per Click Optimization Forecasting 40

Hubspot

JANUARY 26, 2017

2) Evolve your keyword targeting strategy. In fact, did you know that the first position in Google gets 33% of search traffic ? Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google. The solution? 3) Invest in a link building strategy that can scale.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. You guessed it. What Is PPC? First, a quick refresher.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. For example, “iPhone cases under $20” and “iPhone case reviews” are two popular keywords.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Optinmonster

AUGUST 18, 2022

For example, don’t overuse keywords if it makes the post sound unnatural. (In In fact, keyword stuffing can get you penalized by Google.). Only make the page or post as long as it needs to be. This is the target keyword that you most want this page to rank for. Sentiment that is positive, negative, or neutral.

SEO 122

SEO Optimization Lead Scoring Lead Ranking 122

Content Standard

MARCH 7, 2023

Will every query be answered directly by a search engine’s AI in “ position zero ,” with additional organic content results recommended as supporting materials? And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts? Not to mention paid search ads.

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Hubspot

DECEMBER 17, 2013

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. and keywords. and keywords. And you know what?

Organization 28

Organization Long Tail Marketing Clickthrough Keywords 28

Single Grain

JUNE 14, 2023

PPC advertising is a popular form of online marketing where advertisers bid on keywords, paying a fee each time their ad is clicked. This auction-based model relies on bids on specific keywords or phrases to determine which ads are displayed in search engine results or on relevant websites.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

FMG Suite

JANUARY 19, 2022

By illustrating what they have to gain if they take action or what they stand to lose if they procrastinate–you can provide positive and negative motivation for them to take action. . For example, using buyer personas in an email campaign improved open rate by 2x and clickthrough rate by 5x. . For example: .

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keywords 78

Keywords Paid Content Traffic Research 78

Moz

MAY 6, 2019

If you’re looking for a place to start with creating content that’ll positively impact your audience, then ask your co-workers from other teams like sales and services for some ideas. Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

QuanticMind

NOVEMBER 30, 2017

The best enterprise bid management platforms are not going to automate you out of a job, but they are positioned to save you time and hassle while you use the extra breathing room and time savings to focus on creativity and strategy. It’s data, from your stats on clickthrough rates, conversion rates and bid levels (among other things).

Enterprise Management 40

Enterprise Management Work Management Marketing Management SEM 40

QuanticMind

JUNE 15, 2017

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. QuanticMind has a wrap-up of Day 2’s SEM sessions from SMX Advanced 2017, including more quick hits on branded, audience, ETAs and Shopping: Protecting Your Branded Keywords . SMX Advanced 2017, Day 2.

Keywords 40

Keywords Marketing Analytics Tools Paid Search Agency Branding 40

Single Grain

JANUARY 16, 2023

Keyword Stats. The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% for the 10th position. more backlinks compared to positions #2-#10. ( Ranking your website on Google for high search volume keywords without links is nearly impossible. Keyword Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

NOVEMBER 29, 2016

As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish. An increased number of long-tail keyword variations that are regularly searched within a topic. Take positive and constructive feedback from readers to inform your strategy.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Here are some tips on getting started with keywords.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Create content based on YouTube keywords. Type keywords into the YouTube search bar and use the recommended results as inspiration. Clickthrough rate (CTR). Those are topics people are actively searching. How to Share YouTube Videos.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Create content based on YouTube keywords. Type keywords into the YouTube search bar and use the recommended results as inspiration. For instance, ABC ran a 43-minute long video ad —an entire episode of its new show.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 10, 2016

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28