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6 SEO KPIs Every Search Marketer Should Know

Hubspot

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for data-driven tips on writing catchy headlines. ).

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How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

From the subject line to the closing, there's a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone.

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The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. While it might seem like the Knowledge Graph card will actually lower your clickthrough-rate, it's still helpful for your site to be featured here. Really small. Both had fewer than five employees. That's why the content on this page answers those questions.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Currently, HubSpot defines display advertising as a “way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page.”. The average clickthrough rate across all formats and placements is 0.06%. But here is where this gets a little messy and mixed-up.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. 7) HubSpot Research. No math required. This post you're reading right now.

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7 Ways to Maintain and Grow your Email Marketing List

The Lead Agency

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. With 22.5% However, it is not all bad news.