Remove url
article thumbnail

Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. In the same Hubspot survey, 31% of marketers listed open rate as one of their top two metrics – right behind CTR. Open rate Open rate is another critical and popular metric among marketers.

article thumbnail

How to Perfectly Manage a PPC Campaign [Template]

Hubspot

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. When you want to post a URL on your brand''s Facebook Timeline, you have two options: You could either post a link directly to your timeline, or you could post a photo and include a URL in the photo''s caption.

article thumbnail

International SEO: How to Optimize Your Website for Other Countries

Hubspot

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL.

SEO 97
article thumbnail

How to Audit Your Website for Improved SEO and Conversions

Hubspot

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. Review basic on-page SEO elements like URLs, page titles, meta description, and copy. Are Your Website URLs Optimized?

SEO 100
article thumbnail

The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. While it might seem like the Knowledge Graph card will actually lower your clickthrough-rate, it's still helpful for your site to be featured here. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety.

Google 65
article thumbnail

8 Snapchat Mistakes to Avoid (and How to Fix Them)

Hubspot

You can drive viewers to your website by asking them to screenshot a URL, too. The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change. So for example, if your first Snap earned 100 views, and your final Snap only earned 80 views, your clickthrough rate declined by 20%.