Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

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Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Average Clickthrough Rate (CTR). Want more tips? Average Cost-per-Click (CPC).

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Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

APRIL 6, 2017

Here at HubSpot, we ran a test with text-based CTAs -- a standalone line of text linked to a landing page and styled as an H3 or an H4 -- to see if they would convert more traffic into leads than regular CTAs at the bottom of a web page. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts.

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Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

SEPTEMBER 21, 2016

5 Proven Tips to Keep Leads Engaged With Retargeting. With some research, AdRoll discovered that when running both traditional email and email retargeting, email retargeting produced 3x the open rate and 6x the clickthrough rate. It’s great for any brand interested in engaging current or prospective customers online.

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Hubspot

SEPTEMBER 11, 2014

So avoid deal-breakers early in your relationship by abiding by the following email etiquette tips. And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8% Just like this final tip. 1) Remember the Little Things Count. to about 7%.

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Hubspot

MAY 4, 2017

The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Story clickthrough rate change. So for example, if your first Snap earned 100 views, and your final Snap only earned 80 views, your clickthrough rate declined by 20%. The problem: You’re only recording Story views and screenshots.

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Hubspot

NOVEMBER 26, 2020

Quality score evaluates your keywords' past performances, ad relevance, landing page experience, and expected clickthrough rate. For more ways to boost online ad engagement, read this list of helpful SEO tips. If this percentage is high, advertisers should consider how to boost rank through quality score and cost-per-click rates.

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Impressions Lead Scoring Lead Ranking Ad Frequency 101

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? Our open rates average 30%. Is this good?

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Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). SEO Social Media'

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Hubspot

MAY 25, 2016

For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR).

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Hubspot

FEBRUARY 18, 2015

Tip: Click on the numbered panels to navigate between items. Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click. This could increase your chances of getting clickthroughs. How Can You Make the Most of Multi-Product Ads?

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Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate. Additional PPC Tips and Tricks. This value determines the position of an ad on a search engine results page. Quality Score.

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Hubspot

MAY 25, 2015

If your visitor searched "lawn care tips" and ended up on a blog post of yours called, "Ten Ways To Improve Your Lawn Care Regimen," then you'd better not link that blog post to an offer for a snow clearing consultation. A/B testing can do wonders for your clickthrough rates. 2) Optimize each step of the lead gen process.

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Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys.

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Hubspot

JANUARY 9, 2013

Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! 4 Reasons to Customize Your Email Subscription Preference Center (And 28 Tips to Try). 8 Tips for Retaining Subscribers: Let them control the frequency of the emails they receive.

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Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

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Hubspot

JULY 15, 2013

Note : Other email service provider will have very similar processes, but we''re going to use HubSpot''s Email tool for tutorial purposes. This way, your alt text will act like a text-based CTA and may still result in clickthroughs. But how do you go about adding alt text to your emails? How to Add Alt Text to Your Images in Emails.

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Hubspot

FEBRUARY 27, 2017

Among their findings about successful advertisements on LinkedIn: Posts containing a statistic achieved a 37% higher clickthrough rate. Check out the infographic to learn more insider tips about LinkedIn marketing straight from the source. Shorter updates saw higher engagement rates.

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Linkedin Clickthrough Statistics Network Marketing 28

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. Are your email newsletter clickthrough rates consistently hovering below 4.3%?

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Hubspot

OCTOBER 27, 2016

Chelsea Hunersen , Social Media Manager at HubSpot : The principles of creating a good post and grabbing attention are the same no matter what the medium. Success can’t just be based on how many people click or view an ad -- what does 500 clickthroughs to a post mean to you and your company? 9) Focus on the mobile experience.

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Hubspot

DECEMBER 8, 2016

Include too many pictures, and your clickthrough rate may decrease. Don't send your next blast without the latest optimization tips and industry data. From the subject line to the closing, there's a science to writing the perfect email.

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Hubspot

JUNE 2, 2014

So in the third part of our email marketing series (you can check out part one here and part two here ), we''ll walk you through three essential tips to getting more people to open your emails. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

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Hubspot

MARCH 17, 2014

To get you started, HubSpot has some free stock photos available for download here , here , and here ! If the connection between the two isn''t clear, it can make your post look unprofessional, and it may negatively impact clickthroughs to your content. What other image selection tips would you share? 2) Is it relevant?

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Hubspot

APRIL 17, 2014

For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). Add Google Authorship to your blog.

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Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. 7) What do open rates and clickthrough rates mean? email marketing'

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Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. Share your tips in the comments below! The winner was #1.

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Hubspot

AUGUST 27, 2015

Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. HubSpot customers: Click here to learn more about running attribution reports in HubSpot.). Marketing activities might include certain offer downloads, email campaign clickthroughs, and so on. 4) Email Engagement.

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Hubspot

OCTOBER 29, 2015

Read this post and take away five tips to create a great video to market your business. You put a ton of research and consideration into your landing page titles—do the same for your video, or your clickthroughs will be dismal. With these five tips in mind, you can market your business like a seasoned video producer.

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Video Marketing Tips Planning Advertising Agencies 28

Hubspot

DECEMBER 19, 2014

And if you''re feeling stuck thinking of ways you can use these images in your marketing campaigns, scroll down for seven ways you can use stock photos to give your marketing content some pizazz -- as well as some tips to make stock photos work even harder for you. For more stock photo customization tips, check out this blog post.

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Hubspot

OCTOBER 8, 2014

Here are some tips to get you started. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. To rise above the problem of email address decay, try these tips: Don’t buy lists.

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Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

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Hubspot

DECEMBER 23, 2019

Here are a few tips on how to do just that. Ultimately, producing and distributing effective Facebook video ads — the kind that increase clickthrough and conversion rates and boost sales — is challenging, especially given the increasing competition among advertisers. Check out HubSpot's 11 Soundless Videos We Love (And Why).

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Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). If you're a HubSpot customer, you can export data from your Sources Report to determine which day is best for traffic. Why are keywords so important for your evergreen content? It’s simple. 7) Finalize your promotion plan.

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Hubspot

JANUARY 28, 2014

Quick Sprout''s infographic also offers tips for optimizing your Pinterest marketing presence to generate more clickthroughs and engagement with your pins. But enough with all this talk. See for yourself! Is Pinterest a part of your social media marketing mix?

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Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. And in this post, we'll give you 11 tips to help you cultivate an entire team's worth of data-driven marketers. What are your company's typical email clickthrough rates? But boy, has that changed.

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The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. That’s the “so what” question people often ask themselves after a presentation.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

NOVEMBER 22, 2014

There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. As you can see in the graph above, the control generated a 0.73% clickthrough rate (CTR), and the treatment generated a 0.96% CTR. Want to uncover the remaining 6 tips? Click here for the full ebook.

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