Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Contacts Database With Dynamic Lists.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. While it might seem like the Knowledge Graph card will actually lower your clickthrough-rate, it's still helpful for your site to be featured here. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

NOVEMBER 29, 2012

You use a template. That's why we created a free PPC campaign management template that will help you -- or if you're an agency, the clients you're running campaigns for -- set up a full-funnel campaign structure that follows PPC best practices. Alright, got your template handy? Alright, got your template handy?

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

MAY 25, 2016

Use this paid advertising budget template to map out your costs before your launch and update it throughout avoid end of the month panic! For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Clickthrough Rate (CTR).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

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Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. The goal of testing your ad is to increase both your clickthrough rate and your conversion rate. “When people search for your keywords, you know their search intent and can display the most relevant ad to your audience.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 29, 2020

Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch. Keep reading to choose the best email template builder for your company. Keep reading to choose the best email template builder for your company.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

JUNE 30, 2020

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. Featured Resource: Free Social Media Report Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics.

Social Media 93

Social Media Template Media Contingency Planning 93

Hubspot

SEPTEMBER 24, 2012

Should your template have a right aligned image, or left aligned? It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Or centered, perhaps? Heck -- maybe no image at all!

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

APRIL 23, 2018

But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. In some cases, these URLs are difficult for search engines to index and result in lower clickthrough rates from search results.

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SEO Marketing Websites Conversion Landing Pages 100

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. Access to your blog''s template HTML code. But the question is. top - $(window).height();

CTR 28

CTR Landing Pages Click Rate Clickthrough 28

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. Are your email newsletter clickthrough rates consistently hovering below 4.3%? Need help getting started?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

APRIL 17, 2014

Download these free PowerPoint templates. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

MAY 3, 2018

Not only am I about to provide you with a simple blogging formula to follow, but I'm also going to give you free templates for creating five different types of blog posts : The How-To Post. Check out HubSpot Academy's free content marketing training resource page. The List-Based Post. The Curated Collection Post. The Newsjacking Post.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. That's a timing hot spot for HubSpot on Twitter.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JULY 7, 2014

You can test something as small as the color of a call-to-action, or something as big as an email template that''s been entirely redesigned. Do you want to test which call-to-action copy produces more clickthroughs? Step #1: Pick Your Test. Before you start, you have to know what you''re going to test. 4 Email A/B Testing Ideas.

Conversion Rate 28

Conversion Rate Conversion Video Marketing Clickthrough 28

Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. For instance, a HubSpot study shows that targeting emails to certain buyer personas increases email clickthrough rates 16%. All leads in the United States. Leads working at a company with 200 - 1,000 employees.

Segmentation 28

Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. And if you need a place to keep track of all of your research, download our free on-page SEO template. ). But -- the BIG but -- it worked. Top Keyword Research Tools to Try.

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Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Check out our free social media publishing schedule template. What marketing resolutions do you want to make? Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

AUGUST 14, 2013

We’re going to take a step back and review the basics -- and if you’re feeling confident to start creating calls-to-action of your own, you can check out our template with 27 free customizable calls-to-action. Are they expecting to download an ebook or a PowerPoint template? So … that’s how this post was born.

FAQ 28

FAQ Landing Pages Clickthrough Sales Cycle 28

Hubspot

AUGUST 19, 2014

Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Because of the high volume of content we create at HubSpot, it''s easy to believe that we would have more than one piece of content on the same topic. Free Download: Content Mapping Template.

Lead Ranking 28

Lead Ranking Lead Scoring Content Landing Pages 28

Hubspot

JANUARY 14, 2013

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Hubspot

APRIL 30, 2018

Not only am I about to provide you with a simple blogging formula to follow, but I'm also going to give you free templates for creating five different types of blog posts : The How-To Post. Check out HubSpot Academy's free content marketing training resource page. The List-Based Post. The Curated Collection Post. The Newsjacking Post.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

FEBRUARY 28, 2014

And if you want some inspiration and examples of completed resumes that follow these five tips, check out these free resume templates for the 10 most popular inbound marketing positions. If you want an example of great messaging in a resume, check out the digital marketing executive resume template. 1) Know Your Target.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

APRIL 15, 2014

That''s also probably why it can be so tricky -- making sure your title is sexy enough to garner clickthroughs but also accurate enough to reflect the content within is no small feat. As a result, choosing something that not only entices people to click but also delivers on the content it promises is vitally important.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

DECEMBER 10, 2013

Download our free call-to-action PowerPoint template to cut your design time in half. If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions. If you''re a HubSpot Enterprise customer running a different A/B test, here are other resources to help you out.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Webbiquity

JUNE 18, 2019

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 3) Every time your email’s clickthrough rate is higher than your benchmark. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

JULY 5, 2017

Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. We also measured the level of engagement with those emails -- the clickthrough rate (CTR) of emails with video, compared to emails alone. The results. Have a look at the two charts below.

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Hubspot Video Marketing CTR Click Rate 76

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Consider HubSpot. By dropping your retargeting pixel into the HTML template or signature of your email, you can target people who open your emails. This can also work well for events.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

MARCH 3, 2014

Here’s some interesting data : A staggering 74% of consumers prefer to receive commercial communications via email, but the average clickthrough rate for B2B marketing emails in Q2 2013 was only 1.7%. The fact is simple. Marketers know that email marketing is powerful, so consumers -- in turn-- receive a lot of emails.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. Written & Editorial Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 19, 2020

Rather than testing one template repeatedly for a few weeks, followed by another email format test, this testing phase quickly allows you to test two styles and pick a winning template on a limited schedule. At HubSpot, this means we send different content to small business owners than what we send to nonprofit marketers, for example.

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Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

OCTOBER 17, 2014

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). HubSpot customers, you’re covered.). 5) Notify interested customers and leads via email.

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Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JULY 16, 2018

Emails that include the first name of the recipient in their subject line had a higher clickthrough rate than those that don't. 38% of salespeople say getting a response from prospects is getting harder - HubSpot. 38% of salespeople say getting a response from prospects is getting harder - HubSpot. There will be 2.9

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. Whether you’re sending out 1,000,000 letters or a one-time customer communication to two existing clients, conveying that the communication is tailored to your audience can go a long way, both in terms of customer sentiment and metrics like clickthrough rates.

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Stats CAN-SPAM Marketing Automation Services Outreach 28