article thumbnail

How to Improve Your Email Clickthrough Rate [Video]

Hubspot

Hi, I’m Bryan with HubSpot. But email deliverability and open rates are only part of the story. And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Just like personalizing subject lines can increase your open rates, personalizing the email itself could increase your clickthrough rates.

article thumbnail

How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]

Hubspot

What was our open rate? Clickthrough rate? Our unsubscribe rate? Okay, friends. Who here loves email marketing data? Give us a virtual hand raise. Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. These numbers help us improve our email marketing campaigns. But then we return to our own inbox. We’re sending emails to individuals instead of large lists, and suddenly we lose all that insight.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Targeting Email Marketing by Persona Improves Clickthrough Rate 16% [New Data]

Hubspot

After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. those with only one list had a lower average click-through rate (7.3%) than those that segmented their overall email database into 2 to 6 lists (8.3%). We found that targeting emails by persona increases overall email clickthrough rates.

article thumbnail

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Wow -- all by improving the clickthrough rate (CTR) of your tweet? And you can always do more to increase your engagement rate on Twitter. 14 Ways to Increase Clickthrough Rate on Twitter. HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. The clearer you can be, the more likely you are to get clickthroughs to your URL. Image Credit: HubSpot.

article thumbnail

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. Within a few minutes, I''d set up the campaign in HubSpot''s software and sent it out -- to customers, to prospects; to everyone. And we knew they were prospects because we were using Sidekick by HubSpot.).

article thumbnail

The Beginner's Guide to Conversion Rate Optimization (CRO)

Hubspot Marketing

That’s where conversion rate optimization (CRO) comes in. What Is Conversion Rate Optimization (CRO)? When Is Conversation Rate Optimization (CRO) Right for Your Business? of new customers ÷ lead to customer close rate % = lead goal. conversion rate.

article thumbnail

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Businesses in 56 different countries around the world are now using HubSpot to create smarter marketing campaigns. Are you excited for HubSpot's new European headquarters in Dublin

Hubspot 61
article thumbnail

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Step 2: HubSpot generates an RSS email of our latest content. Improve clickthrough rate. And clickthrough data revealed that less than 5% of subscribers had visited the subscription preferences page to date.

article thumbnail

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. Most marketers think that the more social media share buttons, the better your conversion rate will be, right?

article thumbnail

How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment

Hubspot

We call that the prospect:connect rate, which summarizes the efforts of reps to get responses (connect) when they reach out to leads to propose booking a meeting (prospect). So, our objective was to improve sales connect rate, and create more sales opportunities. By adding video to the traditional call and email cadence, more prospects would book meetings, thus improving our connect rate. Let’s talk about a trend, shall we?

CTR 61
article thumbnail

13 Email Marketing Hacks That Can Help Double Your Response Rates

Hubspot

HubSpot customers: You can use Litmus directly from your HubSpot email tool thanks to a pretty handy partnership. 4) Short subject lines increase open rates. Matt got this tidbit from The Science of Email 2014 , which also reports on how images and certain words affect clickthrough rate. Email marketers tend to get obsessed with clicks and open rates. 13) Broaden your metrics past open and click rates. INBOUND 2014 was not short on good content.

article thumbnail

7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump

Hubspot

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. It had more than triple the click-through rate as CTA #2. In that spirit, here are seven tests you can run on your own website to try to increase click-through-rates.

article thumbnail

10 Things Every Email Marketer Can Relate To

Webbiquity

3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups. By Niti Shah. Sometimes, it can be rough to be an email marketer.

CAN-SPAM 164
article thumbnail

How to Boost Email Conversion Rates With A/B Testing [Video]

Hubspot

According to a recent Econsultancy report , 72% of marketers are NOT satisfied with their conversion rates. And you can do the same type of test with your emails to boost your conversion rates and get more leads. If you want to truly determine whether a subject line is affecting your overall conversion rates, just test the subject line and nothing else. Do you want to test which call-to-action copy produces more clickthroughs?

article thumbnail

New Data: Emails Sent on Saturdays Have Higher CTRs and Lower Unsub Rates

Hubspot

The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week. I also found that unsubscription rates tend to peak on Tuesday and are the lowest on Thursdays. Connect with HubSpot In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5

article thumbnail

Want to Improve Your Blog's Conversion Rates? 11 Tests to Try

Hubspot

And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth. HubSpot''s Pages Report ), sort by time of day and day of week, and analyze trends you see in performance. Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. C ompare the performance (in terms of clickthrough rate) of those emails. These days, I spend a lot of my time on blog optimization.

article thumbnail

Customer Experience Email Marketing Tips

SendX

Now, when applied to email marketing, chatbots can significantly increase interaction, reaction rate, and content delivery. According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates.

article thumbnail

6 SEO KPIs Every Search Marketer Should Know

Hubspot

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Clickthrough rate (CTR).

CPC 78
article thumbnail

How to Create a Social Media Report [Free Template]

Hubspot Marketing

For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social Media Reporting Template. HubSpot's free social media report template has pre-made slides for you to report on all of your predominant social media metrics. Clickthrough Rate.

article thumbnail

Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

Tools like HubSpot's ads software can help you measure your campaign's ROI and allow you to make adjustments to optimize its performance. In a 2019 HubSpot State of Marketing Report , marketers revealed that the paid channel offering the highest ROI was Facebook.

Hubspot 74
article thumbnail

7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. High Email Delivery Rates. HubSpot's Email Marketing Tool.

Hubspot 78
article thumbnail

How to Perfectly Manage a PPC Campaign [Template]

Hubspot Marketing

To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns.

PPC 110
article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! What are your company's typical email click-through rates?

Hubspot 79
article thumbnail

Key characteristics of successful lead generation websites

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. What drop-off rate should you expect between stages?

article thumbnail

How a great lead generation website will supercharge your content marketing strategy

Tomorrow People

Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs. If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. What drop-off rate should you expect between stages? Optimise conversion rates to drive hundreds of content downloads each month.

article thumbnail

The Best Times to Send Business Emails This Holiday Season [New Data]

Hubspot

This post originally appeared on HubSpot's Sales Blog. Our open and clickthrough rates are optimized -- or so we thought. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.

article thumbnail

How to Audit Your Website for Improved SEO and Conversions

Hubspot Marketing

Conversion Rate Optimization. But first, enter your website into HubSpot's Website Grader -- this will give you a general overview of your website's strengths so you can gauge your focus on each of the assessments that follow in this article. Conversion Rate Assessment.

Hubspot 105
article thumbnail

The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign.

article thumbnail

The Ultimate Guide to Email Marketing

Hubspot Marketing

Source: HubSpot. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but a study on open rates proves that customers prefer a confirmed opt-in (COI) email 2.7X Here’s an example of how a workflow could be set up: Source: HubSpot. Open Rate.

article thumbnail

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. The Marketing Sherpa survey also breaks down the expected conversion rates along industry types.

article thumbnail

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. For example, let's say you want to see if moving a certain call-to-action button to the top of your homepage instead of keeping it in the sidebar will improve its conversion rate. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

A/B 61
article thumbnail

The 13 Best Email Template Builders for Any Budget

Hubspot

HubSpot. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals.

article thumbnail

Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Hubspot

In his announcement, Muller says that this change was made because it offers a less cluttered experience for users, especially on mobile, and that tests indicate the clickthrough rates are similar: But, from the research that''s already been published by Google, that may not be the case. About a year ago, Justin Briggs , Senior Marketing Manager at Getty Images, put together an awesome post on the data around Google Authorship and its effect on clickthrough rates.

article thumbnail

The Beginner's Guide to Rich Media Ads

Hubspot

They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online , this one stood out. It included interesting videos and animation.

Ads 80
article thumbnail

The Comprehensive Guide to Impression Shares

Hubspot

If you're not looking to spend more on your campaign, another way to improve search impression share is to focus on the quality score, target, bid, and conversion rate of your ads. Online advertising is booming.

article thumbnail

How to Write the Perfect Marketing Email [Free Ebook]

Hubspot

Include too many pictures, and your clickthrough rate may decrease. From the subject line to the closing, there's a science to writing the perfect email. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write the Perfect Email , we'll walk you through the 14 key steps to optimize your marketing emails for opens, clicks, subscribers, and more.

article thumbnail

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

CPA 43
article thumbnail

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. So w hen declining open rates are becoming the norm for your newsletters, and you''ve tested a bunch of different options, go on -- pull the plug on your newsletter. 3) Your overall clickthrough rates are dismal.

article thumbnail

How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]

Hubspot

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere? Good news -- you can claim authorship for multiple sites!

article thumbnail

10 Horrifying Stats About Display Advertising

Hubspot

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

Display 61