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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate Open rate is another critical and popular metric among marketers. One issue with open rate that marketers should consider is that it can be inaccurate.

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

Hubspot

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough rates than emails that didn’t.

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How to Improve Your Email Clickthrough Rate [Video]

Hubspot

Hi, I’m Bryan with HubSpot. In our previous videos, we covered two specific strategies: 1) How to get your emails past spam filters, and 2) How to increase the likelihood that your emails will be opened. But email deliverability and open rates are only part of the story. Component #1: Personalization.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters ". 7) HubSpot Research.

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Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up?

Porch Group Media

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021). every year.

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How to Get More People to Open Your Emails [Video]

Hubspot

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. You can get higher clickthrough rates by testing first name and full name personalizations in your subject lines.

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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal. Wait, wait, wait.