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Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? According to Invesp , personalized promotional emails have a 29% higher open rate and 41% higher click rates.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

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The 13 Best Email Template Builders for Any Budget

Hubspot

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101
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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Highrise wanted more signups and decided to check out how effective different headlines and subheads were going to be to the conversion rate. So, they decided to run a multivariate test for a sample of 4000 page views. HubSpot: Site Search Feature. Highrise: Signup Page Headlines. A” ( Source ). B” ( Source ).