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Customer Experience Email Marketing Tips

SendX

In this vast ocean of emails, how do you distinguish your brand and product from the scores of brands present out there and enhance your revenue by higher clickthrough rates? In fact, personalizing your emails by segmenting your prospect lists in this way can also improve your clickthrough rate by 100%.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

Clickthrough rate (CTR). HubSpot's Email Marketing Tool. With HubSpot, you can create, customize and optimize your emails without any coding or design experience. However, this software does work in tandem with providers like HubSpot and Mailchimp to keep your contact list clean. Unique clicks. Click-to-open rate (CTOR).

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The 13 Best Email Template Builders for Any Budget

Hubspot

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs.

Template 101
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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

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The A/B Testing Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. If you're a HubSpot Enterprise customer, you'll have some help determining the size of your sample group using a slider.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

So, they decided to run a multivariate test for a sample of 4000 page views. What you can learn from this multivariate test: If there are several benefits for your product or service, knowing which one to emphasize on your landing page, homepage, or signup page isn’t something to leave to guesswork. HubSpot: Site Search Feature.