Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

JULY 2, 2014

Hi, I’m Bryan with HubSpot. And t hat''s why we’re all obsessed with clickthrough rates: If you can increase that metric, you increase the likelihood that your visitors will become leads, and that your leads will become customers. Until next time, happy marketing! email marketing' Component #3: Images.

Clickthrough 28

Clickthrough Video Marketing Click Rate CAN-SPAM 28

Hubspot

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. As marketers, we can't ignore these statistics.

Email Marketing 100

Email Marketing Lead Ranking Planning Lead Scoring 100

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. Reach email users with people-based marketing. Here are five ways to do it. Launch ads across mobile devices.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Hubspot

SEPTEMBER 24, 2015

Who here loves email marketing data? Clickthrough rate? These numbers help us improve our email marketing campaigns. Fortunately, with email tracking , you can geek out over the same metrics in your personal email that you watch for in your marketing campaigns. Okay, friends. Give us a virtual hand raise.

Clickthrough 28

Clickthrough Personalization Marketing Proposals Click Rate 28

Hubspot

OCTOBER 11, 2013

True, valuable personalizations cater every marketing message to the right person at the right time. After looking at the results of this persona-based switch to email segmentation, we learned that targeting emails by persona increases email clickthrough rates 16%. 9) Marketing Messaging. inbound marketing email marketing'

Clickthrough 28

Clickthrough Work Management Email Marketing Marketing Management 28

Hubspot

MAY 19, 2016

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. 7 Websites Every Email Marketer Should Bookmark. 4) The HubSpot Marketing Blog's Email Marketing Topic Page.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

The Lead Agency

JUNE 22, 2020

Email marketing databases naturally degrade by about 22.5% every year – HubSpot. Database decay is an inevitable part of life as a marketer. of contacts dropping off annually, marketers need to consider ways to generate more leads to recover these losses and continue to build up your email list. With 22.5%

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. Discover the key features you should find in a bulk email service and the top providers in the market. The first question you should ask is, " Is our brand investing in email marketing this quarter/year? ". Clickthrough rate (CTR).

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Hubspot

JANUARY 5, 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Strategic-IC

DECEMBER 4, 2017

9 Core Components of Successful Inbound Marketing Campaigns. Use clear, actionable text to encourage clickthrough. Email Marketing: With a marketing automation platform you can easily incorporate an email nurture campaign into your inbound strategy; sharing relevant content and building trust over time. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. HubSpot's Principal Marketing Manager of Optimization, Pamela Vaughan , did some extensive research into HubSpot’s seemingly-underperforming content, and what she found was really interesting.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

NOVEMBER 20, 2018

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. Here’s one story that demonstrates this pretty well: Our email marketing team is always tweaking our email process to improve engagement. I like that.

Lead Ranking 68

Lead Ranking Personalization Marketing Qualified Leads Clickthrough 68

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Hence, open rate is one of the most important and monitored metrics in email marketing.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Rev

SEPTEMBER 2, 2019

These days, marketers dream of numbers like that: the holy-grail of a bygone era. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. The average clickthrough rate across all formats and placements is 0.06%.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Hubspot

JUNE 29, 2017

Let’s just come out with it: Email is becoming less effective for marketers. Just think about your own inbox -- how many marketing emails are you subscribed to that you delete without opening? Takeaway for marketers: As a content delivery and consumption channel, Facebook Messenger delivers in terms of engagement. #2:

Facebook 78

Facebook Broadcasting Click Rate Case Studies 78

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. Pop-ups generally have decent clickthrough rates —often around 2%—higher than other kinds of ads. Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads Mobile Advertising Clickthrough 91

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. What do marketers need to know about this new project? clickthrough rate. So, search rankings are very important to marketers. So, what's the takeaway for marketers?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

MAY 4, 2017

The solution: Track Story clickthrough rates to analyze how viewers like your Snaps. Snapchat's analytics leave something to be desired for marketers wanting to track growth and engagement. Story clickthrough rate change. The problem: You’re only recording Story views and screenshots.

Clickthrough 76

Clickthrough Click Rate Social Media Eye-Tracking 76

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. Marketers are prioritizing visual content, but many marketers don't know how to start -- and others worry that video will disrupt and replace written blog content altogether. Our Experiment.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR).

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Have you ever had any formal or informal paid advertising training or education? 1) How Do I Manage My Budget?

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

OCTOBER 15, 2020

A rich media ad is an excellent, modern ad format for marketers to consider. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. While I can easily ignore most banner ads online , this one stood out. It included interesting videos and animation. This was a prime example of rich media ads.

Paid Search Agency 101

Paid Search Agency Ads Media Banner Ads 101

Hubspot

FEBRUARY 26, 2015

More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. And with only so much time in your day, you can''t afford to spend your time analyzing data that won''t help you make better marketing decisions. That''s better.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 29, 2015

This post originally appeared on HubSpot's Sales Blog. Our open and clickthrough rates are optimized -- or so we thought. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season.

Clickthrough 28

Clickthrough Best Practices Business Hubspot 28

Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. Our biggest takeaway from this experiment, however, was its strong reminder to marketers not to lose sight of their audiences. The Hypothesis. What We Did.

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71