Moz

MAY 6, 2019

Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles? Think about how you read things online.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71

Hubspot

MARCH 21, 2018

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content.

Paid Content 77

Paid Content Paid Search Agency FAQ SEO 77

Hubspot

MAY 1, 2015

The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking. Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Start by Going Long.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created.

Validation 28

Validation Process Long Tail Marketing Lead Ranking 28

Single Grain

JANUARY 16, 2023

The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. General SEO Stats. for the 10th position.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

DECEMBER 11, 2015

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.

Relevance 28

Relevance Lead Ranking Lead Scoring Buyer Intent 28

Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. Did they click on the CTA at the end of the blog post? Did that visitor turn into a lead?

Content Marketing 28

Content Marketing Top of Funnel Planning Content 28

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live. Clickthrough rate (CTR).

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. Learn From the Pros In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 28, 2016

No, not HubSpot.) I spoke with some of the top recruiters here at HubSpot to find out the top 21 things recruiters and hiring managers don't want to see on your resume. One tip is to save your different resumes with the company name in the title, like Kolowich-Resume-HubSpot. Needless to say, you may want to bookmark this one.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. Long-form/premium content: One employee. And more importantly.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28