How to Detect, Repair & Profit From Underperforming Content

Hubspot

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

Creating Quality Content in 2019 (For Search Engines and People)

Moz

Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. For example, if you want your business to be known for SEO terminology like “featured snippets,” then a blog post on “ How to Optimize for Google's Featured Snippets ” is a great example of a long-tail keyword in support of this topic. Title too long?

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How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity.

4 Smart Ways to Keep Up With Google in 2017

Hubspot

Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for.

How to Validate Your Blog Post Topics: A 3-Step Process

Hubspot

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well.

The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. Whenever you create content, your focus should be on the intent of your audience, not how many times you can include a keyword (whether it's long tail or short tail) in your content. To satisfy intent and rank well in the long term, build your SEO marketing strategy around topics, not keywords.

FAQ 60

Why You Should Create More "Boring" Content

Hubspot

The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking. Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Start by Going Long. Most marketers have seen the serpIQ graph below showing how top SERP’s are dominated by long-form content. It’s a staple of blog posts advocating long-form content.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. 15) Clickthrough Rate (CTR). At HubSpot, we think COS is better than CMS. 54) Long-Tail Keyword.

YouTube for Business: What You Need to Know to Succeed

Vidyard

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live. Clickthrough rate (CTR).

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. In terms of your content marketing responsibilities, your job is to: Create content -- written and visual, long-form (often placed behind a form) and short-form (publicly available, like a blog post).

How to Use Data to Create More Relevant Content

Hubspot

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases. These phrases already have proven clickthrough rates, so you may want to consider incorporating them into your strategy.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience.