Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! What is your average landing page conversion rate? But boy, has that changed. So be empowered, marketers!

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

Hubspot

MAY 29, 2020

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Ability to run A/B tests to improve open-rates and clickthroughs. Image Source.

Template 101

Template Budget Programs Paid Search Agency Planning 101

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. It takes the following things into account: Clickthrough Rate (CTR). Landing page quality. These ads allows you to get your ad out on the Google Search Results page.

Paid Search Agency 151

Paid Search Agency Google Ads Landing Pages 151

Hubspot

MARCH 19, 2020

Length/Size: Does your audience prefer smaller, bite-sized offers like tip sheets, or are they hungry for more, like an 80-page ebook? Analyze the landing page you'll be linking to. Think of it in the context of driving that particular action, which means optimizing where the action takes place: the landing page.

Marketing Automation Services 64

Marketing Automation Services Top of Funnel Tools Email Marketing 64

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). In fact, so many businesses are using ads that organic results often don’t even start until you’re further down the page. Landing Page. Quality Score.

Paid Content 76

Paid Content PPC Cost Per Click Cost Per Thousand 76

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Paid Search Agency Marketing Management Landing Pages 28

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. To A/B test this change, you'd create another, alternative web page that reflected that CTA placement change. Version B is the "challenger.".

Landing Pages 53

Landing Pages Email Marketing Clickthrough Click Rate 53

SmartBug Media

AUGUST 19, 2019

When doing research on this article, I went through several dozen case studies, blog posts, polls, articles, and market research pages; all but 3 used some form of pop-up advertising. A lightbox ad opens in the center of the page, obscuring the actual page content. Part 3: What’s a Marketer to Do?

Paid Content 91

Paid Content Ads User-Generated Content Internet Marketing 91

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for an in-depth explanation of Vaughan's research. ).

Content 78

Content Lead Ranking Lead Scoring Clickthrough 78

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs).

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. So, it could be the reason people were bouncing off the page. Highrise: Signup Page Headlines.

Examples 52

Examples Landing Pages Click Rate Conversion Rate 52

Hubspot

MAY 25, 2015

But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Here's a quick overview: The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Unfortunately.).

Lead Generation 28

Lead Generation Landing Pages Optimization Marketing Websites 28

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Instead, use an image of your video player (with a play button) that links to the rich media on a website page. HubSpot customers: Learn how to set up double opt-in in HubSpot here.).

Deliverability 69

Deliverability CAN-SPAM Hubspot Tips 69

Strategic-IC

DECEMBER 4, 2017

Landing Pages. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Good CTAs should: Relate to the topic of the page they are placed on. Use clear, actionable text to encourage clickthrough. Related: 4.

Inbound Marketing 54

Inbound Marketing Planning Campaigns Advertising Agencies 54

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails . Doing so will redirect them to a specific address, perhaps a landing page, depending upon what kind of lead you’re targeting. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Click Rate Email Marketing 52

Optinmonster

NOVEMBER 22, 2023

” The button’s link goes to the business’s “Thanksgiving Shop” page. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. Your emails should also deliver on the promise of the optin form or landing page where subscribers signed up.

Email Marketing 96

Email Marketing Copywriting Planning Marketing & Strategy 96

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. And, with a more prominent position on a search results page, your ad is likely to gain more impressions over time. There are plenty of options for customizing it, too.

Impressions 101

Impressions Lead Scoring Lead Ranking SERP 101

Business Brainz

OCTOBER 14, 2021

Personalized emails improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails. Doing so will redirect them to a specific address, perhaps a landing page, depending upon what kind of lead you’re targeting. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Email Marketing 52

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. What is AMP? If this seems like a big shift, you’re right.

Mobile Marketing 28

Mobile Marketing Google Marketing Management Advertising Agencies 28

Hubspot

JUNE 29, 2017

If so, I’m guessing you didn’t see great open or clickthrough rates. We hypothesized that Facebook Messenger might be a better way to get event attendees’ attention during our Grow With HubSpot Melbourne event. The message contained a HubSpot Meetings tool link to the rep’s calendar in case the attendee wanted to set up time onsite.

Facebook 78

Facebook Email Marketing Click Rate Hubspot 78

Hubspot

NOVEMBER 14, 2014

Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. To test this best practice, they put a CTA alllllll the way at the bottom of a very long landing page.

Conversion Rate 28

Conversion Rate Conversion Optimization Landing Pages 28

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Planning 28

Planning Paid Search Agency Clickthrough Landing Pages 28

Hubspot

SEPTEMBER 3, 2014

1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. creating a new landing page with a distinct URL for each and every one of your gated ebooks, webinars, etc.) Without landing pages, you’ll have a much harder time converting your website visitors into leads.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). If your site visitors are abandoning shopping carts or landing pages , use your email marketing in this way to remind them they have some unfinished business on your website! Focus Pointe Global.

Email Marketing 69

Email Marketing Planning Campaigns Work Management 69

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Planning Work Management Paid Search Agency 28

Hubspot

MAY 25, 2016

Interest Targeting: Allows advertisers to target people based on their interests, activities, pages liked, and closely related topics. Behaviors like Chrome users, Facebook Page administrators, and business travelers can be used to segment your audience. Clickthrough Rate (CTR). 4) How Do You Measure Success? Conversion Rate.

Paid Content 73

Paid Content Social Media Advertisements Advertising 73

Hubspot

MAY 6, 2021

Some engagement strategies include: Design engaging landing pages that are simple to navigate. Save time with HubSpot's Marketing Automation Software. Set up easy-to-use support options like live chat, messaging, FAQ pages, or troubleshooting forums. Video demos to showcase the features of your product or service.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

JANUARY 31, 2011

Check out the video below to hear his advice: Ad Copy & Graphic Lead to High Clickthroughs. All this effort is made in order to draw lots of clickthroughs. Landing Pages Lead to High Conversions. Many ads direct people to ineffective places like a company's home page. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Clickthrough Ads Landing Pages 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time. Sign up here to reserve a slot.).

Lead Ranking 28

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 28

Hubspot

FEBRUARY 2, 2015

For example, if you change a link on your homepage from one drives to a landing page to one that goes to your Facebook Page, you might see a dip in the number of leads you generate that day. See the conversion rate of the landing page. CTA Clickthrough Rate. How many clicks did they get on each page?

Paid Content 28

Paid Content Planning Paid Search Agency Advertising Agencies 28

Hubspot

AUGUST 13, 2014

According to our 2014 inbound ROI study , 69% of HubSpot customers saw an increase in sales revenue after implementing our inbound software. And it''s about more than writing blog posts and setting up landing pages and generating leads. And 74% of these customers experienced this revenue increase within 7 months.

Top of Funnel 28

Top of Funnel Marketing Automation Services Inbound Marketing Marketing Funnels 28

Hubspot

APRIL 19, 2014

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

Lead Scoring 28

Lead Scoring Lead Ranking Cost Per Click Clickthrough 28

Hubspot

DECEMBER 19, 2014

Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. 2) On Your Landing Pages. Everyone knows "a picture is worth a thousand words" -- and this particularly rings true for landing pages.

Work Management 28

Work Management Marketing Management Marketing & Strategy Landing Pages 28

PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Whether you're retargeting prospects on social media or using display ads, the average clickthrough rate of retargeting ads is about 10x higher than that of typical display ads. Don't forget about landing pages either.

Lead Generation 62

Lead Generation B2B Lead Scoring Lead Ranking 62

Hubspot

APRIL 17, 2014

If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). Facebook, Twitter, LinkedIn etc.).

Social Media 28

Social Media Advertising Channels Optimization Media 28

Hubspot

AUGUST 27, 2015

A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Which pages -- and how many pages -- did they visit on your site before becoming a customer? Both the number and types of forms and pages are important.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

APRIL 21, 2014

Compare this amount to traffic coming to other pages of your site, or through sources other than direct traffic. If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. Look at landing page traffic and conversions. Look at call-to-action clickthrough rate (CTA CTR).

Analytics 28

Analytics Top of Funnel Landing Pages Paid Search Agency 28