article thumbnail

14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Click your hashtags. Wow -- all by improving the clickthrough rate (CTR) of your tweet? 14 Ways to Increase Clickthrough Rate on Twitter. The clearer you can be, the more likely you are to get clickthroughs to your URL. One Twitter researcher was able to gain an 18% clickthrough rate simply by using compelling headlines. In studies that I’ve conducted, a single headline word change produced a 46% improvement in clickthroughs. 9) Use hashtags.

article thumbnail

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Hubspot

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. At HubSpot, we found that that emails sent from "Maggie Georgieva, HubSpot" perform better in terms of open and clickthrough rate than emails sent from just "HubSpot." One analysis found that linking a phrase with about 7-10 words is best for boosting clickthrough rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Automation Tools, Software, and Tips to Save You Time

Hootsuite

Auditing tools can spot artificially inflated accounts in seconds. Inappropriate hashtags, weirdly cropped photos or broken links aren’t exactly the kind of thing that inspires engagement. With that kind of clickthrough rate, who would dare fire you?!

Software 113
article thumbnail

How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Hashtag Performance. What to measure: If hashtags are more of the focal point, measure those that are unique to your campaign. Clickthroughs on URLs.

Hashtag 40
article thumbnail

How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

You can use Relative Engagement to measure your brand’s post success by topic and category, identify posts that resonate best with your community, identify key influencers among a brand hashtag, campaign, or trending topic, and to predict the efficiency of your post and your influencer’s post. Hashtag Performance. What to measure: If hashtags are more of the focal point, measure those that are unique to your campaign. Clickthroughs on URLs.

Content 40
article thumbnail

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here are the specific ones mentioned: Posts with hashtags ( # ) see 60% more interactions on average. There are two reasons behind why we should keep our tweets short: Data from Social Media Scientist Dan Zarrella shows that the tweet sweet spot is between 120 and 130 characters. 22) Use hashtags judiciously. 23) Don''t force trending hashtags. At the time of this post being drafted, the top trending hashtag was #ReplaceASongNameWithTwerk.

Twitter 61
article thumbnail

7 Secrets and Tricks of Behavioral Targeting From Industry Insiders

ClearVoice

Typically, the influencer sends the brand all of their demographics regarding their audience, engagement, reach, active posting times, clickthrough rates, and more. Don’t discount the value of hashtags. Don’t discount the value of hashtags. True or false?

article thumbnail

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

First, data from Social Media Scientist Dan Zarrella shows that the tweet sweet spot is between 120 and 130 characters. 17) Use Hashtags Judiciously. As if seeing #every #other #word in a #tweet as a hashtag isn''t irking enough, a report from Salesforce even revealed that tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. 18) Don''t Force Trending Hashtags.

Hubspot 61
article thumbnail

The Ultimate Guide to Attending INBOUND 2013

Hubspot

For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." You can also tweet what you are learning on social media with the hashtag #INBOUND13. 11) Checking Out Boston Hot Spots. In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Aptly named, eh?).

Hubspot 54
article thumbnail

Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week

Hubspot

Luckily, Search Engine Watch has highlighted a list of extremely useful third-party tools that will measure your efforts -- including things like hashtags, Likes, comments, keywords, users, and filters. Did you know that by changing the design of your calls-to-action, you can improve clickthrough rate by 1300% (or more!)? Guess what. We’re almost 2 weeks into the new year already. Can you believe it?

Digg 57
article thumbnail

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

It''s as simple as tweeting us your marketing questions with the hashtag #AskTheExpert. The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered. Keeping track of the deliverability rate (how many emails were delivered/how many emails were sent) will help you spot an unhealthy list that has old, unresponsive contacts. Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start?

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. A popular hashtag on Twitter (#FF or #FollowFriday) in which, every Friday, you send a tweet to your followers recommending a Twitter handle you think is interesting that others might want to follow, too. You accompany these Tweets with the hashtag #FF or #FollowFriday. In this case, each advertiser sets a maximum spend to pay for a given ad spot, so the ad will stop appearing on a given website once that amount of money is spent.

article thumbnail

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives. Follow Friday (#ff) - Follow Friday is a trend via the hashtag #ff every Friday on Twitter.

Hubspot 61
article thumbnail

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

Ideal Hashtag Length: Under 11 characters; shorter if you can. Use 1–2 hashtags per tweet. The folks at Outbrain found that headlines with eight words had a 21% higher clickthrough rate than the average title. Word Count: Here at HubSpot, we recently analyzed the effect of blog post word count from our own blog on organic traffic and found that the sweet spot was 2,250–2,500 words. Ideal Hashtag Length: Under 11 characters; shorter if you can.

Hubspot 44
article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). 39) Hashtag. Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream, which users can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox.

article thumbnail

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

Ideal Hashtag Length: Under 11 characters; shorter if you can. Use 1–2 hashtags per tweet. The folks at Outbrain found that headlines with eight words had a 21% higher clickthrough rate than the average title. Word Count: Here at HubSpot, we recently analyzed the effect of blog post word count from our own blog on organic traffic and found that the sweet spot was 2,250–2,500 words. Ideal Hashtag Length: Under 11 characters; shorter if you can.

Hubspot 29
article thumbnail

6 Creative Social Media Tactics to Produce Better Content

Sprout Social

More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. Jansport used a hashtag to represent its location, which is great alternative if you don’t want to use Instagram’s built-in location feature. Coming up with different ideas to fill every spot in your content calendar is challenging. Marketers are under a lot of pressure to make sure their campaigns get noticed on social media.

article thumbnail

101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

7) Hijack popular hashtags that are completely irrelevant. Because your blog titles are primarily what show up in channels like search engines and social media, putting the time into writing exceptional blog titles is critical for attracting clickthroughs. You'll increase your clickthrough rate! On top of those pop-up ads, buy expensive radio and TV ad spots, too! Valentine's Day is just around the corner, and love is in the air.

Hubspot 61