Remove frequency spam
article thumbnail

Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate is important because it tells marketers how their subject lines and email frequency impact their campaigns. One issue with open rate that marketers should consider is that it can be inaccurate.

article thumbnail

Confessions of a marketer: Webinar recording + Q&A

Litmus

I don’t monitor spam/complaints very closely and honestly don’t know what I would with that data even if I did. Spam complaints are actually great indicators of a few different key pieces of your program. Spam complaints are also an easy way to keep an eye on the frequency at which you’re sending to a specific segment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing for the Holiday Season

Martech Advisor

Although brands increase the frequency of their campaign efforts during this season, many emails may never find their way to the inbox. Mailbox providers often view sudden changes in the cadence with which emails are being sent as an indicator of spam messages. Planning for the Season. Get Ahead of the Holidays.

article thumbnail

Metrics for Email Marketing: 17 Email Metrics You Must Track in 2023

Optinmonster

Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%. Spam complaints can seriously affect your sender reputation.

article thumbnail

8 Tips to Reduce the Email Bounce Rate

SendX

The quality and relevancy of your email content determine how servers will perceive your message and whether it will end up in spam. Avoid spamming your emails with links and multiple CTAs. When using free sender domains, such as Gmail or Yahoo, your emails may end up in spam. Above all, keep it personalized and interactive.

Tips 195
article thumbnail

Ultimate Guide to Email Marketing Frequency

Sharpspring

Email Marketing Frequency Best Practices. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable. Email marketing frequency requires a delicate balance, as your audience will quickly unsubscribe if they don’t find your emails valuable.

article thumbnail

28 Quick Tips for Customizing Your Email Preference Center

Hubspot

Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume.

Tips 28