Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

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Hubspot

OCTOBER 31, 2012

Back in June, we covered the news that Facebook was finally allowing marketers and advertisers to purchase mobile-only ads. We filled you in on that as well, which indicated that mobile-only ads were generating 13X more clicks than Facebook's desktop ads. 4 Facebook Mobile Ad Options for Marketers. 3) Promoted Posts.

Cost Per Thousand 28

Cost Per Thousand Facebook Paid Search Agency Ads 28

Hubspot

NOVEMBER 19, 2012

Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. Well, yes, except now it's hard to keep all the new ad types and features straight.

Advertising Agencies 28

Advertising Agencies Cost Per Click Facebook Advertisements 28

Hubspot

APRIL 6, 2021

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. In this article, we'll cover each platform's unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use. Benefits of Facebook Ads. Let's get started.

Top of Funnel 90

Top of Funnel Ads Facebook Cost Per Click 90

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

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Stats Display Banner Ads Advertisements 28

Hubspot

NOVEMBER 18, 2014

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. Auto-publish update to all three networks.

Twitter 28

Twitter Linkedin Facebook Click Rate 28

Hubspot

DECEMBER 19, 2014

Instead of featuring paragraph after paragraph of explanatory copy, try conveying some of that information with an image. 3) In Your Facebook Posts. On Facebook, visual content equals more engagement. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post.

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Work Management Marketing Management Copyright Landing Pages 28

Hubspot

MARCH 17, 2014

To prevent your blog posts from suffering that same fate, here are the six most important things to consider when you''re selecting images for your blog content -- particularly the post''s featured image like the one you see above. To get you started, HubSpot has some free stock photos available for download here , here , and here !

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Clickthrough Copyright High Quality Lead Hubspot 28

Hubspot

SEPTEMBER 25, 2015

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. Source: Facebook ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). 6) The High Clickthrough Rate Game for Content Remarketing.

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Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JULY 8, 2020

Now, there are a variety of features you can use to take your ecommerce business to the next level. Lastly, you can use the pinned tweet feature to keep a tweet at the top of your profile. This feature is great for emphasizing a message or promoting new products. In fact, according to Twitter , its users are 2.7x and 7-9 p.m.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Facebook : Shares are at their highest during the weekend.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. We see great clickthrough rates on story links that we publish on LinkedIn. Sometimes, a little Photoshop goes a long way. 3) Mashable.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

SnapApp

APRIL 4, 2018

Email open and clickthrough rates. For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. Overall conversion rates are not very meaningful.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

AUGUST 20, 2018

It’s no surprise that organizations like the ASPCA feature sad photos and a moving song while asking for donations. Think about that Facebook video about a local tragedy or political issue that has tons of likes and thousands more comments. Sadness makes us empathize and connect … and empathy leads to increased giving.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

JANUARY 9, 2014

For example, in HubSpot, I can create a list that includes only the leads that meet all the criteria below. Now, I can send a hyper-targeted email featuring an offer about, say, how to get 1000+ followers on Twitter to engage these leads and nurture them toward a purchase. All leads in the United States.

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Segmentation FAQ Top of Funnel Lead Nurturing 28

Hubspot

JANUARY 22, 2016

Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. Did you know Facebook can now search for content as easily as people? Turns out, it handles 1.5

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Hubspot

AUGUST 19, 2014

Since it launched in 2006, the HubSpot Marketing Blog (the one you''re reading right now) has upwards of 5,000 posts. Because of the high volume of content we create at HubSpot, it''s easy to believe that we would have more than one piece of content on the same topic. 4) You May Be Competing Against Yourself.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

JANUARY 29, 2015

Pixel-based retargeting is also available on Facebook and Twitter. Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Why not set up retargeting ads on Facebook, Twitter and/or Google to drive these people to a blog post on that same topic?

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

SEPTEMBER 11, 2013

Between helping to grow HubSpot (my #1 priority) and posting to my own startup blog, OnStartups.com , I wasn’t sure I had the time. One of the simplest metrics I use for measuring engagement is the number of “clickthroughs” I get when I post a status update to my LinkedIn followers. Facebook (where I have 128,000 fans) had 337 clicks.

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Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. If you're a HubSpot customer, you can export data from your Sources Report to determine which day is best for traffic.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. Create Covers With Facebook Cropping in Mind. If you do have the lead capture feature, you should try enabling it.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

OCTOBER 19, 2012

Facebook has 1 billion active users, according to Yahoo! Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. You can't just have your mom and uncle Like every post you put up on Facebook. Don't believe me?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

AUGUST 13, 2014

Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. Outbrain reports a 6% clickthrough rate across its network of 100,000 publishers. Here is an example of how one website features advertorial content.: to over $20 on networks like Facebook, Twitter, and LinkedIn.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

JULY 5, 2017

Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Here’s an example of what that might look like, courtesy of HubSpot Principal Inbound Marketing Specialist Katie Carlin : The Framework. The results.

Hubspot 76

Hubspot Video Marketing CTR Click Rate 76

Hubspot

DECEMBER 19, 2012

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Social media continues to rain data onto the market. Tone - Does your audience respond better to, say, a more casual tone versus a more professional tone?

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Oktopost

APRIL 12, 2021

As to other networks, HubSpot reports that Facebook visual content sees 2.3x more engagement, while Tweets with images receive 18% more clickthroughs and 150% more retweets. Bonus Feature: GIPHY Integration. B2B marketing is becoming increasingly visual, and the best place to flex your brand imagery is social media.

Digital Asset Management 116

Digital Asset Management Media Clickthrough Tagging 116

Hubspot

OCTOBER 31, 2012

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Social Ads - With social ads, you can target buyers by using what LinkedIn knows about your social network and integrating them into their ads, a la Facebook. There is also a one-time $5 activation fee to get your PPC account set up. Keep Your Messaging Consistent.

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Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. Whether you’re sending out 1,000,000 letters or a one-time customer communication to two existing clients, conveying that the communication is tailored to your audience can go a long way, both in terms of customer sentiment and metrics like clickthrough rates.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 21, 2013

So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hubspot

OCTOBER 29, 2015

For example, if your product speeds up a task that your target customer must perform often, use picture-in-picture editing features to demonstrate how much quicker they can accomplish the task using your product. Some people watch on YouTube, some will only watch videos on Facebook. Same goes for your description and tags.

Video Marketing 28

Video Marketing Tips Planning Advertising Agencies 28

Hubspot

MARCH 19, 2020

For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

FEBRUARY 6, 2017

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Facebook posts with images see 2.3X

Social Media 28

Social Media Stats Twitter Facebook 28

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

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Top of Funnel Clickthrough Work Management Planning 28

Hubspot

MAY 25, 2016

We know how tough it can be to keep up with these types of updates, which is why we put together a handful of the more notable features and changes below. 7 New Twitter Features You May Have Missed. Image Credit: HubSpot & MDM. Next to Compose image descriptions , turn that feature on. Marketers, take note.

Twitter 61

Twitter Features User-Generated Content Thought Leadership 61

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. The most impressive feature of D.A.R.T. By the early 2000s, it was standard for web browsers to come with pop-up blocking features. 1999 - 2002: Advertisers turn to paid search and pay-per-click.

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