Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Messaging timing matters (e.g.,

Email Marketing 100

Email Marketing Gartner Peer-to-peer Privacy Policies 100

Hubspot

MAY 26, 2021

When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Litmus

MAY 11, 2021

We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. Didn’t get a chance to catch it live?

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Get free access to 15 sessions from Email Summit 2014. Multichannel Campaigns: How do you avoid zombie marketing?

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many companies rely on sending out email messages as a digital communication strategy.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many companies rely on sending out email messages as a digital communication strategy.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. You’ve probably heard that B2B email marketing is tougher than consumer marketing.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Sharpspring

SEPTEMBER 16, 2021

It can take a lot of trial and error to get your email marketing strategy delivering the results you want. If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve. So, how do you go about effectively testing your email campaigns?

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Image source: contentmarketinginstitute.com).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Email marketing requires a lot of attention to detail.

Planning 28

Planning Template Email Marketing Campaigns 28

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

ActiveDEMAND

SEPTEMBER 20, 2017

With the latest marketing tools offering advanced automation, segmentation, rationalization, and data, it is now possible for B2B companies to execute ABM without taxing their money, time and resources. Pushing for the sale too early can hurt the marketing campaign’s performance, but pushing too late leads to lost opportunities.

Account Based Marketing 53

Account Based Marketing ABM Paid Search Agency Companies 53

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Overall conversion rates are not very meaningful. . New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MAY 6, 2014

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Higher email relevance. Lower opt-out/unsubscribe rates. Better deliverability.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?”

Email Marketing 90

Email Marketing Clickthrough Click Rate Open Rate 90

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. All the brilliant email designs and persuasive copy in the world matter little if your audience doesn’t open your emails. The key to success is to nab your recipient’s attention and make them eager to open your email.

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Hubspot

SEPTEMBER 21, 2016

The technology to find users again has grown to work across most websites, social networks and even email. 1) Segment your audience. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Once segmented, you can target each group with creative and content that’s most relevant to them.

Lead Ranking 28

Lead Ranking Top of Funnel Lead Scoring Tips 28

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. Here is how.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Adobe Experience Cloud Blog

JULY 28, 2009

Typically when you run a campaign you have to track social media clickthroughs and conversions separately from your email clickthroughs and conversions, because they are not launched in coordination with each other.  View the results of social media in your normal campaign reporting. 

Marketing Automation Services 48

Marketing Automation Services Social Media Marketing Automation Social Marketing 48

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Avoiding Email Overload.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

OCTOBER 8, 2014

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Personalize your email messaging.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 8 Common Misconceptions About Email Marketing. I want you to email me!". And nobody wants that.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JULY 31, 2020

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). What Is an Email Marketing Campaign? That's why email is such an important channel.

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. over that period.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. Marketing email newsletters have been around for decades. While it was a novelty at first to receive these emails, our inboxes are now overflowing with them. What is an email newsletter? And also overwhelming.

Newsletter 132

Newsletter Email Marketing Effectiveness Planning 132

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

Copywriting 104

Copywriting Email Marketing Planning Paid Search Agency 104

Sharpspring

NOVEMBER 23, 2021

Email Marketing Frequency Best Practices. These days, email marketers of every kind know the importance of keeping in touch with your target audience. To stay top-of-mind, you must regularly email your list. How many emails is too many — or too few? Striking the right cadence is crucial to email marketing success.

Email Marketing 83

Email Marketing Planning CAN-SPAM Marketing Management 83

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

MAY 29, 2020

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Keep reading to choose the best email template builder for your company. Initial time savings.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

BenchmarkONE

MAY 2, 2019

There was a time (and not even that long ago) that bulk emails were the way to go when you wanted to get the word out about your product or service. The average customer receives 121 emails every day. Segment your customer lists. Instead, create email content specifically for each of your lists. And it worked — sort of.

Email Marketing 90

Email Marketing Sales Qualified Leads Marketing & Strategy Marketing Strategy 90

Outgrow

JULY 18, 2022

However, marketing campaigns are only effective when they are personalized to the characteristics of the individual involved. Examples of Personalized Marketing Campaigns. The marketing team at BustedTees developed a plan to personalize its email program in order to better serve its international customers. BustedTees.

Personalization 52

Personalization Examples Planning Top of Funnel 52

TrustRadius Marketing

OCTOBER 10, 2019

He has contributed reviews and ratings for a wide variety of products, including ERP software, project management tools, email marketing tools, and accounting software. . In this digital age, businesses are sending thousands of emails to clients and customers every day. Planning campaigns is critical.

Marketing Automation Services 45

Marketing Automation Services Work Management Marketing Management Tips 45

FMG Suite

JANUARY 19, 2022

Whether you are writing an email, a landing page, or just a tweet, solid copywriting skills are needed to capture your audience’s attention and usher them along the client journey. Segmentation personalization and targeting all stem from the idea that you know who the person is that you are talking to. Write to an Audience of One.

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. 1) Email Marketing Manager. Clickthrough Rate.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. But these automated emails just aren't as fresh. Instead, many marketers simply set up an email and use it for months. As a result, they have to monitor and update campaigns to prevent spoilage. After all, no one will click a moldy-looking email.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28