Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. This allows you to observe the clickthrough.

Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Lead Liaison

Clickthrough Rate (CTR): its meaning and how to apply it. The calculation of a particular content’s clickthrough rate can be an effective tool to measure how well your keywords and ads are performing. Measuring the clickthrough rate allows you to see who engaged with an ad or call to action (CTA) in an email campaign – indicating that they were interested. This allows you to observe the clickthrough.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns. Automated email testing lets you take some of the risk out of trying new things. Just getting started with email marketing?

A/B 86

The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

Hubspot

And then, I wanted to create and send out a marketing email with a similar message to prank our contact base. What about sending out a prank email campaign? Step 2: The Email Campaign. My email to him read: "Rick, I''m thinking about sending a prank email to everyone." Within a few minutes, I''d set up the campaign in HubSpot''s software and sent it out -- to customers, to prospects; to everyone. Only one recipient marked the email as spam.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns. Automated email testing lets you take some of the risk out of trying new things. Just getting started with email marketing?

A/B 62

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. But it''s also important to note that email marketing is not a successful marketing strategy on its own. email marketing

B2B Email Marketing Tips That Work

Sales Intelligence View

Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. Here are some tips about how to create a B2B email marketing campaign that really works. The most effective thing you can do for your email list is focus on creating valuable content. The content in your emails needs to provide your subscribers with information or resources that are not only relevant, but useful.

Email 77

8 Tips to Reduce the Email Bounce Rate

SendX

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate.

Rate 195

5 Things About Email Marketing Your Boss Will Want To Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the email marketing campaign you have planned, so be ready to talk about the following five critical things: 1. Email Marketing

Email 215

5 Truths About Email Marketing Your Boss Will Want to Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and is in line with the marketing budget. While these are the obvious factors you have to address, there are some other key things that your boss will want to know about the email marketing campaign you have planned. You need consider and adopt these five necessary thing about your email marketing strategy: 1.

Email 183

How to Write Effective Email Subject Lines

FMG Suite

It is how many emails are sent worldwide every day. On average, a business professional receives around 125 emails a day. . Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. What can you do to get more eyes on your emails?

Lead nurturing via email series and content marketing

B2B Lead Generation

Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel.

5 Email Key Performance Indicators You Should be Tracking

Marketing Action

For many companies, email campaigns might not be measured primarily in terms of how much revenue they generate, or they might contribute to the profitability of the company in an indirect way. The call to action might be to get the recipient to read an article about controlling blood pressure, in which case the number of clickthroughs and time spent on the site are key metrics – as well as the reduction in claims costs further down the line. KPIs for Email.

Why No One is Reading Your Emails: Highlights from Scott Stratten at Litmus Live Day

Litmus

Scott Stratten, president of UnMarketing , joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email sends. Keep reading for some tweet-able takeaways from Scott and ideas on how to stay personal in your email campaigns. . crisis communications email marketing marketing

New Data: Emails Sent on Saturdays Have Higher CTRs and Lower Unsub Rates

Hubspot

In preparation for my upcoming Science of Email Marketing webinar , I've been digging into a giant dataset of over 9.5 billion email sends from our friends at Mailchimp , and I've found a number of surprising things. The first thing I noticed was that emails sent on Saturdays and Sundays tend to have much higher clickthrough rates than those sent during the business week. And don't forget to register for the Science of Email Marketing Webinar.

4 Marketing Strategies That Are Way Better Than Bulk Emails

BenchmarkONE

There was a time (and not even that long ago) that bulk emails were the way to go when you wanted to get the word out about your product or service. The average customer receives 121 emails every day. To increase your chances and build strong, sustainable relationships with your audience base, ditch the email blasts and employ these four email marketing strategies instead. Instead, create email content specifically for each of your lists.

It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Email continues to be one of the most important communication channels in 2014, but competition for your readers'' attention is getting tighter every year, especially during the holiday season. In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season.

The Resurgence of Email Marketing

Marketing Action

When Facebook added inline advertising as part of its venture into the public stock market in 2012, it seemed like email marketing was soon to be a thing of the past. McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM, and mobile messaging apps. However, email marketing has seen a recent surge in use and popularity, despite a lack of innovation in the field. Email has gone mobile.

Email 84

16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

Consumers love connecting with brands via email, and it's a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). What Is an Email Marketing Campaign?

How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage? Just buy a new email list and send them the same message you sent last week!". just send the same email to everyone!". email clickthrough rate , as opposed to the 7.3%

5 Email Marketing Tips for Nonprofit Organizations

Marketing Action

That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. Let’s talk about some best practices that relate to every type of direct-response email, as well as a few tips that are specific to nonprofit organizations. A quick look in your own inbox will probably tell you that a lot of the individual contributions were generated through email campaigns.

7 Ways to Increase Email Engagement

Marketing Action

Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. When you send an email to an inbox, the recipient definitely will see it (if you’ve done the work to optimise deliverability). A successful email marketing campaign requires the precise combination of several key ingredients: Deliverability: Maintain a good sender reputation and a clean list to ensure your email will get where it’s going.

Email 75

B2B Email Marketing: Batch and blast, mobile and other challenges

B2B Lead Generation

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches.

Blasts 211

Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Craft two or three emails that would be directed at their personas to demonstrate how this part of the process works. Content marketing was once a foreign term to business executives.

Cost 56

How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

Hubspot

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal.

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

Unbounce

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

5 Email Metrics that Matter to Marketers

Marketing Action

The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. But it can be easy to get distracted by the data, rather than focusing on the key performance indicators (KPIs) that indicate the health and success of your email campaigns. Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers.

Email Marketing for the Holiday Season

Martech Advisor

To combat the high volume of emails to the inbox, marketers must consider many factors and use tactics that will contribute to how well they can rejoice, says, Tom Sather, Senior Director of Marketing, Validity. While the holiday season presents email marketers with a great opportunity, it is also a time that delivers many challenges and creates added stress. To ensure your email program is positioned for success, here are some main tips to keep in mind.

Spam 41

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. Also known as split testing, A/B testing holds back part of your audience to test a number of variations of a campaign. As you optimize your web pages and emails, you might find there are a number of variables you want to test.

A/B 61

9 New Insights From the 2014 Science of Email Report

Hubspot

Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns sent by marketers, more than 6.4 million individual one-to-one email exchanges, and 300+ million opened marketing emails. The results reveal many insights and trends that will guide marketers, sales reps, and other professionals to craft and optimize effective email campaigns. email marketing

Marketing Agency Metrics: How to Measure What Matters

Marketing Action

Sure, we looked at the open and clickthrough rates for the email campaigns we created for our clients. We wrote multiple subject lines that were thoroughly tested by our email technology partner. Creative executions and marketing campaigns were measured against key performance indicators. And best of all, we were able to pinpoint which campaigns were driving the best return on investment and which one were just taking up space. Email Marketing Metrics.

The 13 Best Email Template Builders for Any Budget

Hubspot

Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch. Why You Need an Email Template Builder.

12 Benefits of Email Marketing Your Marketing Team Must Know

Hubspot

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email. Email marketing can help you do this. Email Marketing

Email 47

When Good Enough Shouldn’t Be: Fixing Email Performance Problems

Modern Marketing

Let’s break down some common email performance problems where it’s easy to misidentify the symptoms as the core problem rather than asking more questions and properly identifying the root cause. Perhaps you believe that your subscribers would be more inclined to open your emails if, instead of using your brand name, you used your CEO's name or the name of someone else at your brand. Behavioral cues are strong in email. Send more email. Email Marketing

Email 131

How to make outstanding video thumbnails

Biznology

It’s well-known that video links in email and social media increase opens and clickthroughs. Embed video in email? You can embed video in email. Campaign Monitor has a good article on the pros and cons. But playback is iffy, so most email campaigns and newsletters use text and/or image links to video landing pages on their websites. Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview.

Video 104

Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat

Marketing Action

And if you think you’ve got a long path to conversion, consider this: marketing agency Starshot manages nurturing campaigns for sales cycles up to three years long! Let’s take a look at a few of the marketing automation tactics B2B marketers use to nurture prospects and keep them coming back for more: Automated Email Programs : Email campaigns can deliver timely content and offers to leads based on where they are in the funnel, their attributes, what actions they take, and more.

MQL 61

The 100 Email Marketing Statistics You Need to Know

Atomic Reach

For example, contrary to popular belief, email is still an effective way to reach audiences. This year, active email accounts are expected to hit 5.6 Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. Demographic Email Marketing Data. To fully understand the influence of the marketing channel of email, it is helpful to know general information about the audiences using it.