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How to use YouTube Analytics to optimize your video performance

Sprout Social

The Realtime Report displays two graphs: one hour-by-hour and the other minute-by-minute. Retention further breaks down by organic traffic, traffic for paid skippable video ads and traffic for paid display ads. The Traffic Sources Report. Another key report to keep an eye on is the Traffic Sources Report.

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What is Revenue Attribution for Small Businesses?

Optinmonster

Revenue attribution is more important than other metrics like the open and clickthrough rate of your email marketing or ad campaigns. With just a few clicks, you can create beautiful campaigns to turn your traffic into subscribers, leads and sales. If you’d like, choose which currency to display revenue attribution in.

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7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

We want to maximize the reach of our content through more clickthroughs, likes, and shares. Rich snippets of recipes, ratings, and events are examples of how Google understands the schema markup of web content and displays results accordingly. Twitter is known for its witty, trending updates. Using Open Graph Tags on Facebook.

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Lake One’s Paid Media Glossary

Lake One

Paid advertising is often a great way to increase traffic and sales as you’re growing and sustaining your online presence. 2) Display Ads. Display ads, or sometimes called Banner Ads, are static image ads. Display ads on Google all run through what’s called the Google Display Network. 3) Pay Per Click Ads.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Display advertising. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Website : Traffic, new users, bounce rate, search rank. Email : Open rate, clickthrough rate, bounce rate. Paid media examples. Print, radio and TV ads. Paid search.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. As technology advanced, we started looking at display advertising -- digital advertising in general, really -- in a new light. What Is Display Advertising? At HubSpot, we held onto this notion for a while.

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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s most commonly used for paid social and display ads. These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Quality Score.