B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
As you can see, there’s a huge range from lowest to highest values across the different metrics. That’s because there’s a wide range of differences in our customers and the products they sell. A good CPL is different for every company and should be based on your unit economics. Key differences. Lead quality.
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