Litmus

MAY 11, 2021

At a basic level, keeping inactive addresses part of your active mailing list affects your deliverability, and could even be costing your company more money than it needs if your ESP charges based on the size of your database. Spam complaints are also an easy way to keep an eye on the frequency at which you’re sending to a specific segment.

Webinar Metrics 103

Webinar Metrics CAN-SPAM Deliverability Clickthrough 103

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Once your email campaigns start gaining traction, it’s tempting to boost the frequency. Choosing Your Frequency for Email Marketing Campaigns. What happened?

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Optinmonster

FEBRUARY 16, 2023

Clickthrough Rate Your clickthrough rate (CTR) is how many subscribers click on any links you’ve included in your email. If you sent an email to 100 subscribers, and 27 of them clicked on the call-to-action (CTA) button, your clickthrough rate would be 27%. For example, imagine you sent emails to 100 subscribers.

Email Marketing 90

Email Marketing Clickthrough Click Rate Open Rate 90

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Ex: Lead generation, clickthroughs, event sign-ups. Deliverability - Automatically calculates Total Emails Delivered / Total Emails Sent. Goal - What do you hope to accomplish with this email?

Planning 28

Planning Template Email Marketing Campaigns 28

SendX

NOVEMBER 19, 2020

By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate. Authenticate your Emails and Avoid Spam Email authentication is essential for preventing email fraud, boosting email deliverability, and ensuring the continued delivery of your content.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

JANUARY 9, 2013

Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. ExactTarget 's "The Social Break-Up" report found that the top reasons people unsubscribe from emails are frequency, interest, and volume.

Tips 28

Tips CAN-SPAM Loyalty Word of Mouth 28

Hubspot

SEPTEMBER 24, 2012

It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. Email Timing and Frequency Tests. Figure out which day delivers the best open and clickthrough rates for your email sends.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28