Hubspot

AUGUST 5, 2014

If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Email marketing requires a lot of attention to detail. Sound familiar?

Planning 28

Planning Template Email Marketing Campaigns 28

Martech

JANUARY 26, 2024

Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. What is an email strategy assessment? What needs to be changed. What can be tackled in the subsequent steps.

Clickthrough 122

Clickthrough Marketing & Strategy Marketing Automation Services Deliverability 122

Optinmonster

FEBRUARY 16, 2023

Wondering which metrics for email marketing are most important? You don’t have to be a math genius to understand email marketing metrics. In fact, most email marketing platforms will do the calculations for you. Email Marketing KPIs Before we go any further, let’s explain “What are email marketing metrics?”

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. Avoiding Email Overload.

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. The first step in improving email deliverability will be to run a test to see if you are encountering any issues.

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

SendX

NOVEMBER 19, 2020

Creating an authentic and relevant email campaign takes a lot of strategizing, experimenting, and testing. via GIPHY One of the greatest problems email marketers face is high email bounce rates. Fortunately, you have the power to control the email bounce rate. Here is how. Put yourself in your customers’ shoes.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

MARCH 30, 2016

We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. We send you emails for six months. So our list was big.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Hubspot

MAY 6, 2014

The more personalized and tailored your email messaging is, the higher success your email campaigns will have. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Higher email relevance. Better deliverability. Let''s talk specifics, though.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

MARCH 22, 2013

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That's right, they run an automated email opt-out campaign. they're straight up opting people out of their emails. Fab's Fabulous Email. For this email, the subject line is “Stop.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

OCTOBER 25, 2012

In terms of digital marketing channels, email marketing is one of the oldest. But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 8 Common Misconceptions About Email Marketing. I want you to email me!". And nobody wants that.

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Hubspot

JANUARY 14, 2013

4) Email Marketer. When it comes to email marketing, there's quite a lot of moving parts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. With so many email obstacles, you really need a professional on the job to make sure your emails are being delivered, opened, and clicked on.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 14, 2013

Today, we launched our Make Love Not Spam campaign to support the creation of lovable marketing. As part of the campaign, we've created an ebook , two SlideShare presentations ( here and here ), and even a t-shirt to spread the word that, as marketers, we have the power to make marketing something that people love, not hate.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

markempa

AUGUST 19, 2013

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. What are some advantages and disadvantages of these areas of emphasis in email marketing? Loren McDonald : Email marketing is not “either-or.”

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

MARCH 17, 2014

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own. Email & Social Media Integration.

Email Campaigns 28

Email Campaigns Email Marketing Campaigns RSS 28

Hubspot

DECEMBER 5, 2012

Marketers “sent” emails in 1995. Today, marketers “set” emails. But these automated emails just aren't as fresh. Instead, many marketers simply set up an email and use it for months. As a result, they have to monitor and update campaigns to prevent spoilage. After all, no one will click a moldy-looking email.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

JUNE 12, 2013

Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage? just send the same email to everyone!".

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam. That’s right, email marketing isn’t just about you, or your company. Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JANUARY 9, 2013

moment comes right after you hit "send" on that really, really important marketing email , only to realize there's a big, glaring typo in the subject line? That email is already getting delivered, whether you like it or not. 1) Screwing Up Your Email Personalization Tags. 3) Emailing the Wrong List. To all 5,000 people.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

JULY 11, 2014

You''ll also include this CTA in a re-engagement email campaign during your second month, but don''t worry about that campaign yet.). If you find that you have a low clickthrough or submission rate, you may need to tweak your CTA design or copy. Scrub and segment your email lists. No more buying email lists.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28

Hubspot

DECEMBER 17, 2013

If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be? This seems to be a big question among marketers who want to try out some paid campaigns but are constrained by budget. What are the best practices?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Vidyard

JULY 9, 2020

Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Top Email Marketing Tools for Startups 3.5 Be consistent: Use keywords consistently across your site—blogs, campaign pages, case studies, and product pages. Email Marketing for Startups. billion people —use email, it’s old and boring.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Hubspot

MARCH 10, 2016

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 1) A/B Testing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Vidyard

JULY 10, 2020

Email Marketing for Startups 3.4.1 Email Marketing Tips for Startups 3.4.2 Top Email Marketing Tools for Startups 3.5 Be consistent: Use keywords consistently across your site—blogs, campaign pages, case studies, and product pages. billion people —use email, it’s old and boring. Content Marketing for Startups 3.1.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65