Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage. 3) Enticing Preview Text.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

FEBRUARY 2, 2017

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. You can also customize the targeting according to field of study and degree, Member Skills.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Convince & Convert

APRIL 14, 2015

10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog. This list covers everything we do at CoSchedule before hitting that intimidating “publish” button. That adds up when you publish two posts a week.

Efficiency 160

Efficiency Planning Process Work Management 160

Hubspot

DECEMBER 19, 2012

Post Frequency - How much social media content is too much? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be.

Social Media 28

Social Media Top of Funnel Media Webinar Metrics 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 31, 2012

Making t he commitment to an increased blogging frequency should significantly increase your lead flow. Kick those excuses to the curb and use this goal to tell one of your customers' success stories -- it could become the strongest selling tool in your sales reps' tool belt. C onsidering adding this to your list of resolutions?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

SendX

SEPTEMBER 9, 2018

Or you are a media publisher, a SAAS company or a professional blogger currently trying to drive more traffic to your website & blog to get them into buyer journey. Also, you can decide what type of subscription prompt do you want to display - Native & Custom. Custom - Double step process. Native - Single step process.

CTR 150

CTR A/B testing Opt-in Click Rate 150

Adobe Experience Cloud Blog

JANUARY 9, 2014

, social marketing can help you build and maintain lasting, personalized relationships with your customers. If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Social Marketing Automation 48

Adobe Experience Cloud Blog

JANUARY 9, 2014

, social marketing can help you build and maintain lasting, personalized relationships with your customers. If your social marketing is fully integrated with your marketing automation, you can also use it to develop relationships with early-stage prospects, gather data, nurture leads, and turn customers into advocates.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Social Marketing Automation 48

Hubspot

SEPTEMBER 26, 2014

Blog Publishing Optimization. Things you can test to optimize your blog publishing activity. 1) Frequency. Test your publishing frequency to identify your "sweet spot." Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. 5) Email Timing.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Ad Frequency 28

Hubspot

APRIL 20, 2015

But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate. This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. To help answer this question, we pulled some Facebook data from HubSpot's 13,500+ customers.

Facebook 28

Facebook Advertising Benchmark Clickthrough Click Rate 28

Convince & Convert

NOVEMBER 18, 2015

While doing that research, I found a simple idea from James Clear that really stuck with me: If you go through a lot of effort to create good content, then do yourself a favor and share it, re-publish it, and pitch it to more places. And, more of that traffic converted into actual customers. highlight to tweet). Simple, right?

Social Media 366

Social Media Planning Marketing Plans Clickthrough 366

Convince & Convert

OCTOBER 14, 2015

Publish Better Content Than Anyone in Your Niche. ” But data is telling me that while content marketers know their content needs to stand out from the noise, 32% of us are creating pompous content that focuses on our businesses instead of being customer-centric. You’re thinking, “Yeah, yeah, I know.”

Traffic 159

Traffic Social Media Custom Publishing Marketing Analytics Tools 159

Hubspot

JANUARY 13, 2014

but an actual paying customer! Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Traffic is great, but every business needs new customers to sustain itself. Did they click on the CTA at the end of the blog post? Did that visitor turn into a lead?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

NOVEMBER 9, 2012

When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Remarkable," "worth sharing," and "interesting" all work well, too.

Twitter 28

Twitter Clickthrough Correlation Click Rate 28

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Hubspot

SEPTEMBER 9, 2013

In fact, earlier this month, I analyzed traffic to this very blog and found that in July 2013, 69% of the blog post visits we received in July were to blog posts published prior to July. And even if they were, it also doesn''t mean they read every single article you published. HubSpot Customers: Look in Page Performance.)

Lead Scoring 28

Lead Scoring Lead Ranking Content Hubspot 28

Hubspot

FEBRUARY 11, 2013

So double check your marketing tactics against this list to ensure you're being as lovable as you possibly can to your prospects and customers. Better yet -- publish great content every day for six weeks, and then randomly go on hiatus for three months, just when you started building up a solid base of dedicated readers.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28