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Email marketing data to track and manage for success

illumin

Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101
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52 Marketing Terms Every Marketer Should Know

LeadsRX

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic. Default Grouping.

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"Why Did My SEO Ranking Drop?" How to Find and Fix Falling Blog Posts Before It's Too Late

Hubspot

Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. In the left sidebar, choose Search Traffic → Search Analytics: Next, click “Pages” → “Filter Pages” → “URLs Containing”, then paste the URL of the post you’re analyzing.

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How to Write Persuasive Ad Copy that Converts

Outbrain

There are two main metrics that let digital marketers know whether ad copy is successful: clickthrough rate (CTR) and conversion rate (CVR). Clickthrough rate (CTR): CTR is a measure of how many people who saw the ad clicked on it. A high CTR indicates that the target audience is engaging with the ad.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Subdomains are usually fairly easy to implement, but, like subdirectories, can make it difficult for people to understand what content will appear at that URL.

SEO 97
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The Ultimate Guide to PPC

Hubspot

This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP. CTR benchmarks vary by industry. Quality Score. Maximum Bid.